Description
Molly Pittman – Smart Paid Traffic 2022
Hi, I’m Molly!
And becoming a professional media buyer completely changed my life.
When I decided to learn digital marketing, I was a bartender in Kentucky and I didn’t even know what paid traffic was.
Today, I’ve overseen $100 million in ad spend and taught thousands of marketers how to improve their advertising and push their careers forward.
So how did I manage to succeed in a crowded industry that’s constantly evolving?
I got a mentor! Back in 2012 I started working with Ryan Deiss, who showed me the ropes and taught me how to think like a marketer. I spent thousands of hours sharpening my skills and millions of dollars running ad campaigns.
From there, I developed my 9-step traffic system and helped 4x the company on my way to becoming Vice President. (Not bad, huh?!)
But it wasn’t until I started teaching Train My Traffic Person that it finally hit me: while media buying is my craft — and I love it — teaching is my passion.
So in 2020, when Ezra Firestone asked me to be the next CEO of Smart Marketer, I jumped at the chance to make education a larger part of my life and mentor a new generation of advertisers.
Now, I want to teach you my proven traffic system so you can win as a media buyer in any industry or market.
Smart Paid Traffic:
Learn how to grow any business with Facebook ads.
Join MOLLY PITTMAN’S on-demand* paid traffic program and learn how to succeed as a media buyer in any market or industry.
*Recorded from Train My Traffic Person’s most recent live semester (Spring 2021).
INTRODUCING:
A streamable 12-week training program rebuilt from the ground up to beat ios 14.
The new Smart Paid Traffic combines 12 weeks of up-to-date strategy sessions with over 50 streamable how-to videos and a full library of new templates and worksheets. There’s never been a better on-demand course to learn the complete skillset of a master media buyer.
How This Mentorship Will Help You Succeed
- Molly… That’s me! I’m one of the industry’s most sought-after educators and media buyers, and I’m honored to be your teacher for the next 12 weeks.
- NEW Updated Curriculum – 25 sessions and over 40 hours of content, updated to reflect iOS 14 and other changes to the traffic landscape in 2022.
- NEW 50 How-to Videos – Detailed implementation tutorials to help you set up, launch and manage your campaigns.
- NEW Resource Library – More fill-in-the-blank worksheets and templates to guide you through every module (the same resources I use on a daily basis).
- Over-the-shoulder Examples, so you get to see exactly how everything is done before doing it yourself.
- Recorded Q&A Sessions for each module where I answer student questions from my most recent live semester and give feedback on their work.
- Weekly action items to hold you accountable and help you reach your goals.
- You choose your speed. All media buyers are different, and Smart Paid Traffic gives you the flexibility to complete this course around your busy schedule.
A show of hands:who wants to beat rising costs, diminishing returns & changing platforms?
I know I can’t be the only one with my hand up!
As media buyers, we rely on our ability to ROI on our ad spend — not sometimes, not that one time, but all the time.
iOS 14 will change advertising forever. In 2021, Facebook made the most dramatic changes to their platform in six years, and everyone — including me — is having to adapt…
And that’s a good thing! It means more opportunity for you in whatever market you’re in. But as we lose crucial in-platform data, most people will fail to see results.
Here are the biggest challenges media buyers face in 2022:
- CHALLENGE 1:“I’m new to Facebook, and I’m struggling to get traffic or make online sales.”
- CHALLENGE 2:“My ads were working, but now they’re not! What ongoing maintenance should I do to keep my campaigns from going cold?”
- CHALLENGE 3:“I don’t know how to adapt to iOS 14. The strategy I was using to stay profitable is now obsolete.”
- CHALLENGE 4:“My ads keep getting shut down! The volatility of Facebook is really hurting my bottom line.”
- CHALLENGE 5:“I have a small budget. How can I run ads without losing a lot of money on trial and error?”
But when I give a consultation or start with a new client, I see that their real problem is almost always the same: a lack of process.
Which is great, because I know that I can offer a solution: my 9-step traffic system (which I’ve crafted over thousands of hours), gives media buyers a way to consistently build, scale and manage profitable campaigns.
Here is the structure that I add to their paid traffic strategy to help improve their results:
- My 9-step Traffic System
- STEP 1: Setting the Strategy to make sure you know what success looks like and the pathway there
- STEP 2: Crafting the Offer so customers are excited to get your product (and give you money).
- STEP 3: Defining the Who & Why to connect with your prospects and speak to their pain points.
- STEP 4: Ideating Campaign Assets to create engaging experiences that catch the eye of your ideal customers.
- STEP 5: Creating Campaign Assets to turn your vision into a reality, and adapt your concepts to the ad platform(s) you leverage.
- STEP 6: Build and Launch Your Campaign so you can TEST whether or not your assets and offer work in the real world.
- STEP 7: Analyzing the Results to figure out if you’ve got a winner on your hands or if you need to go back to the laboratory and tinker.
- STEP 8: Optimizing the Campaign to make sure that you can profitably scale by fixing assets, messaging and targeting.
- STEP 9: Scaling the Campaign when you’ve had a successful test to turn the customer acquisition faucet on and skyrocket your business.
And in Smart Paid Traffic I teach you this structure step by step, so you can profit from your ad spend no matter what else is going on in the traffic landscape.
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