Grand Cardone – Mastering the Cold Call

The Cold Call is the single most powerful and effective way a salesperson can increase their sales and exceed their quota. Cold calls put the salesperson in the driver’s seat of their success. The cold call can help a startup grow with low cost, the entrepreneur shares their idea without an advertising budget, and the salesperson to be at the cause of their production, not the effect of a companies leads.

A master of the cold call is guaranteed to be one of the most valuable employees a sales organization can employ. Most salespeople, however, despite making them, and in most cases do everything in their power to avoid making them. So how can this be fixed? How can you build the confidence and motivation to cold call? How can you master cold calling to the degree that those cold calls become hot?

The answer lies in our Master the Cold Call course. This course lays out the answers to every question you ever had about being successful on a cold call, including how to get past the gatekeeper every time. Inside you will learn the one magic question that will allow you to win more calls than you ever thought possible.

What You’ll Get:

When you enroll today, you’ll receive instant access to:

• Cardone University Mastering the Cold Call Program
• 8 Core Modules
• 42 Video Courses

Plus, upon successful completion of the program you will also receive:

• A badge that can be hosted on your website, email signature and LinkedIn profile
• A digital, printable certificate of completionfor framing
• Status and recognition for completing a Cardone University program

What You’ll Learn

• How to build scripts for your business
• How to handle every objection
• How to double your appointment rate
• How to double your close rate
• Get the formula to hit your income targets selling on the phone
• Get past the gatekeeper every time
• Increase your confidence, increase your sales
• Get the PERFECT cold call process
• Which questions will get you an appointment every time
• Never feel rejected again

Modules Included:

◄ Cold Calling Basics

• The Cold Call
• Facts about the Telephone
• Why You HATE Cold Calls
• What industries and People Should Make Cold Calls
• Why the Cold Call Is so Important

◄ Types of Calls

• Outbound Cold Call
• Outbound Lead Response
• Outbound Referral Call
• Outbound Follow-Up Call

◄ Preparing for the Cold Call

• Define a Contact
• Do the Math
• Build a List
• Call Preparation That Will Guarantee Your Success
• Your Script
• Role Play Every day
• Prepare for Objections
• Take Notes
• 8 Ways to Guarantee Your Success on the Call

◄ Getting Past the Gatekeeper

• What is the Gatekeeper
• Act the Part
• Kill the Small Talk until you need it
• The Power Greeting for the Gatekeeper

◄ The Cold Call Process

• Purpose of the Cold Call
• The Greeting
• The BIG Claim
• Qualify/Fact Find
• Close
• Structure of Outbound Cold Call PDF
• How to Get Started Building Your Own Script – Quiz

◄ Daily Success Rituals for Inside Sales

• Get Up Early
• Workout
• Get Focused – Eye On The Prize
• KNOW Your Call Calculations
• Start Your Day with Training and Role Play
• Clean Your Space
• Make Your List of 5
• Find Your Music

◄ Cold Call Objections

• Not Interested
• I Am Busy / Don’t Have Time
• Send Me Some Information / Email Me
• Not the Decision Maker
• No Budget
• Let Me Try It / Free Trial
• Need to Talk to Director / Executive / Board / Spouse
• Price Objection / Too Much Money (In Greeting)
• Didn’t Use the Last One We Bought
• Already Working with Another Company
• What Do You Do?
• Call Me Next Quarter

◄ Advanced Cold Call Tips

• The Most Important Cold Call Stat
• Best Time to Call
• Magic Questions that Advance the Process
• The Power of the Text
• The ALWAYS, ALWAYS, ALWAYS of Cold Calls
• Tips of Leaving Messages
• The Key to Cold Calling Success
• Identify the Influencers
• Bring in Back Up for the Discovery
• Rapid Response is KEY
• Understanding the Follow-up Facts