Kaye Putnam – Brand New Brand

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Description

Kaye Putnam – Brand New Brand

How Brand New Brand Works

1. You get instant access to all of the 20 video lessons. Watch the training to learn my method for building each piece of a psychology-driven brand.

2. Use the 30+ interactive worksheets and resources to think through and apply the lessons to your brand.

3. You’ll be continuously building your Brand Book throughout the program. After each lesson, you’ll add your best brand elements.

4. You get lifetime access to the content – even when I run the program as a live course with group coaching.

The 4 Foundational Forces

Week 1 / Brand Character & Credibility

» Personality: Leverage your brand archetype to stand out from the competition and to create a brand that’s true to you.

» Point of View: A distinctive brand requires a distinctive point of view. We’ll define yours so you can pinpoint your most impactful message and movement.

» Brand Enemies: I’ll teach you my method to decide what is on your “Not To Do” list so that your brand doesn’t go off-track.

» Credibility: Gather your proof points that’ll have your clients opening up their wallets without hesitation.

Week 2 / Brand Commitment & Context

» Brand Fundamentals: Define exactly what you are selling with certainty.

» Tactical Goals: Determine how you’ll recoup your investment (time & money) in your brand.

» Ideal Clients: This isn’t your grandma’s customer avatar exercise. We’ll get deep inside the minds of your perfect clients/customers.

» Different, Not Better: Survey the market to figure out exactly where your brand fits in and stands out.

Week 3 / Messaging

» Tone & Voice: Learn to craft and communicate your distinctive brand voice using words that compel your ideal clients to buy.

» Tagline & Bios: Once we understand how to communicate as your brand, we’ll create “client-facing” blurbs – like your tagline and bio

» Naming: We’ll create memorable and need-to-have-it names for your business, products, and more.

» Stories & Content: Your brand’s stories help sell your brand, your message, and your point of view. We’ll work on creating your unique stories that you’ll tell over and over.

Week 4 / Brand Visuals

» Typography: Choose a pairing of fonts to communicate your brand personality.

» Colors: We’ll cover several techniques to (finally!) decide on your signature color scheme using psychology and meaning.

» Logo: Your logo is a first impression and a mark of consistency. I’ll teach you easy ways to do it yourself, or guidelines for hiring out the work.

» Patterns & Shape: To build more texture and visual meaning into your brand, patterns and shapes provide meaning and context.

» Images: We’ll talk about personal brand portraits and choosing stock images to represent your brand.

Week 5 / Live Your Brand

» Presence: Define exactly how you’ll look and sound on each of your brand platforms.

» Branded Website: I’ll give you my best tips for translating your brand on your website so you’ll be ready to transition from strategy to implementation seamlessly.

» Visibility: Create your unique brand visibility plan for content creation & social media marketing.

» Action Plan: We’ll outline your exact next steps so you aren’t left guessing at what to do next.