Description

Aaron Fletcher – Zero to 6

This is the ultimate “over the shoulder” experience – you get to watch me build and launch a six figure course from scratch – all the content, funnel, email sequences, ads, landing pages – each and every step from zero to launch!

• Discover the unique “Conversion Currency” system I use to consistently craft winning offers, even in the most saturated markets!
• Get an intimate look inside my unique process for creating hot products that sell – from crafting the unique title and messaging, to deciding on the perfect price the market will pay and everything in between…
• Discover my “secret sauce” when it comes to churning out content fast: I’ll show you the simple “3D Grid” method I use to create unlimited lead magnets, videos, emails and blogs from a simple one page Content Roadmap template…

After spending nearly 15 years working with large (high traffic) Silicon Valley brands like Nolo, Caring, helping of small business owners with their online marketing and advertising, I started my current company: Fletcher Method, Inc.

The mission at Fletcher Method is simple: to help business owners and online entrepreneurs like you rapidly get more customers, qualified leads and traffic online using proven and simple to implement strategies.

Course Curriculum

The Big Picture
StartCourse Outline and Resources (22:36)
StartThe First Step – Funnel Calculator (29:15)
StartThe Second Step – The Perfect Offer Map (28:43)
StartConclusion + Homework (4:39)
The Offer
StartRecap – The Big Picture (20:36)
StartOne of The Biggest Mistakes People Make (4:43)
StartLets Talk About Currency (7:08)
StartDoes it Pass The 3am Test (11:07)
StartQuick Avatar Training Review + Example (9:03)
StartCreating a Topic/Interest Matrix + Example (2:01)
StartAvatar Goals – Where Do You Get This? (10:46)
StartGet Clear On The One Currency (14:30)
StartYou Want To Qualify Your Customer (12:50)
StartHomework + Preview (6:22)
The Content – Part 1
StartRecap – The Offer (11:03)
StartThe Content + Challenges (7:54)
StartEverything You Create Lives In Your Core Product Roadmap (2:32)
StartThe Nine Pack – Part 1 (11:28)
StartThe Nine Pack – Part 2 (8:51)
StartThe Block Theory – Part 1 (20:03)
StartThe Block Theory – Part 2 (9:23)
StartHomework (9:23)
The Content – Part 2
StartRecap – The Content – Part 1 (12:24)
StartThe Ninja Nurture Sequence (20:32)
StartThe 3 Big Steps (9:19)
StartThe 5P Copywriting Strategy (21:44)
StartNNS First Email Is an FAQ (13:56)
StartNNS – Email Examples (12:39)
StartQ&A (20:22)
StartThis Is Simple, Not Easy (3:01)
StartHomework (1:24)
The Course
StartRecap – The Big Picture – The Offer – The Content Part 1&2 (31:06)
StartThe World’s Best Course (12:15)
Start100% of Your Customers… (1:52)
StartA Checklist For Creating Checklists (8:43)
StartThe Content Crusher (17:48)
StartLets Zoom Out (2:13)
StartQ&A (7:19)
StartWhat’s Next? (1:39)
Client Enrollment
StartRecap – The Course (12:30)
StartThe Big 3 (18:58)
StartWhy We Build Backwards (6:35)
StartThe Enrollment Script Intro (6:40)
StartThe 6 Core Check Points (31:38)
StartQ&A (4:05)
StartWhat’s The Outcome (11:36)
StartBonus Training – Ninja Nurture Sequence (3:02)
The Process – Part 1
StartRecap – Client Enrollment (15:07)
StartProcess & Funnel Overview (9:44)
StartRoadmap Clarity (18:40)
StartRoadmap Clarity Part 2 (11:21)
StartThe Grand Slam Advertising Campaign (7:41)
StartThe Way This All Works (5:34)
StartThe Resources You Need (1:51)
StartHow Do You Know If Your Currency is Hot Enough (10:05)
StartQ&A (20:13)
The Process – Part 2
StartRecap – The Process – Part 1 (12:20)
StartMarketing Inception (18:05)
StartThe Secret To Advertising (19:43)
StartMastering The Process (4:45)
StartQ&A (14:30)
StartThe Take Away (13:51)
The Process – Part 3
StartRecap – The Process – Part 2 (23:01)
StartContent Crusher vs. AA Script? (2:50)
StartUse Metrics to Identify What’s Broken? (5:30)
Start27 AA videos or 9? (2:20)
StartHow to Prevent Un-Subscribes? (4:20)
StartIts About the Strategy NOT the Deployment (3:55)
StartCreating Your Prospects HOMEWORK (19:32)
StartQ&A (12:41)
StartThe Game Changer for My Business (19:56)
The Process – Part 4
StartRecap – The Process – Part 3 + Q&A (25:51)
StartExample of Lower Ticket Offer (3:25)
StartMarketing Inception Explained (7:46)
StartThe Modalities and The Journey are 2 Factors for a Succesfull Funnel (5:17)
StartThe Worlds Best Retargeting Sequence (5:29)
StartWhy Using LaunchMAPS is SO Important (0:51)
StartScalling Your Offer to a Cold Audience (1:06)
StartWhen Does a Product Become a Software Platform (3:18)
StartWhy Are You Goin Through This Work (3:54)
StartWhat is GrowthWorks (6:38)
StartClient Funnel Review + Q&A (19:02)
StartBuilding As You Go (8:21)
StartTurning Your Process into a Product (9:08)
StartAll You Need To Deliver a High Ticket Product (14:07)
StartMost Important Thing to do Is Talk To Your Prospects on The Phone (5:23)
StartAccountabilty Check-In (9:12)
StartQ&A (4:27)
StartWhere is The Actual Fall Off (5:08)
StartI’m Doing This No Matter What (13:20)
StartMy Clients Won’t Pay That (8:27)
Course Resource Materials
StartZero to 6 Slide Deck
StartThe Content Crusher Framework
StartEmail Anatomy Tool – Helps Build the 27 day Ninja Nurture Sequence
StartNinja Nurture Sequence
StartNinja Nurture Email Examples
StartThe Perfect OfferMAP®
StartPink Sheet Process
StartSimple Funnel Calculator Template
Zero to 6 Full Weekly Session Recordings
StartZero to 6 Kickoff (87:59)
StartZero to 6 – Week 1 (101:56)
StartZero to 6 – Week 2 (90:58)
StartZero to 6 – Week 3 (118:10)
StartZero to 6 – Week 4 (83:49)
StartZero to 6 – Week 5 (94:41)
StartZero to 6 – Week 6 (107:38)
StartZero to 6 – Week 7 (101:39)
StartZero to 6 – Week 8 (96:16)
StartZero to 6 – Week 9 (86:20)
StartZero to 6 – Week 10 (78:22)