Ahrefs Academy – Blogging for business

COURSE OVERVIEW:

BLOGGING FOR BUSINESS – AHREFS ACADEMY

WHAT WILL YOU LEARN IN BLOGGING FOR BUSINESS?

The compound effect of content marketing

• The primary goal of blogging for business
• Three main customer acquisition channels
• The main reason why most blogs fail

Two major strategies of growing a blog

• The anatomy of the “Spike of hope”
• Two major strategies of growing a blog
• Busting the “publish more often” myth
• How to convert visitors into subscribers

How to analyse the traffic potential and ranking difficulty of a keyword

• How to test your article ideas for “search demand”
• How to determine the full traffic potential of a keyword
• How to find the best keyword to target
• How to determine your chances to rank in Google
• How to use Keyword Difficulty metric in Ahrefs

How to find great content ideas with high business value

• How to discover great content ideas by studying your niche
• How to generate keyword ideas using keyword research tools
• How to find keywords that your competitors are ranking for
• How to find low-hanging content ideas from all over the web
• How to prioritise your list of content ideas

How to optimize your article for a target keyword and generate maximum search traffic with it

• What is “searcher intent” and how to match it
• How to optimise your article for a given keyword
• How to squeeze maximum search traffic out of your article
• How to perform an SEO audit of your published content

How to create great content that promotes itself

• Why your content has to be great
• How to create content that people will care to read and share with others
• How to create unique content that will stand out

How to create link-worthy content (and stop worrying about link building)

• Do you always need backlinks to rank?
• How to create content that attracts backlinks
• The rarely mentioned “secret” to acquiring backlinks

How to promote your content & make it rank high in Google

• Four common mistakes of content promotion
• The best content promotion strategies reviewed
• How to compete with the “big guys” in Google search results

How to build backlinks to your blog content

• The best link building strategies for blogs
• How to get backlinks ideas from your competitors
• How to build links via guest blogging
• Simple guest blogging “hacks” for better results in less time

How to build links & promote content via blogger outreach

• How to use “Outreach” for content promotion
• How to find thousands of high-quality outreach prospects
• How to write ridiculously effective outreach emails