Description
Ali Abdaal – Part-Time Creatorpreneur
Scale up your creative side-hustle.
The Secret To £100k a Year
I started making YouTube videos in my final year of medical school at Cambridge University. It was Summer 2017 and I started off with 0 views, 0 subscribers and $0 in revenue.
18 months later, my YouTube channel was at 100,000 subscribers and was making as much money as my full-time job working as a doctor in the UK. And now, as of May 2022, my channel has over 3 million subscribers and I make over £100,000 ($130k) each month from it (and over $350,000 per month from the business as a whole), with 5-10 hours of effort each week. I know — it’s bloody ridiculous.
The crazy thing is, I could’ve done all of this twice as fast.
In fact, I’ve made a bunch of mistakes and I almost quit after a few short months into my creative journey. I was tired from working full-time as a junior doctor, my YouTube revenue was trickling in, and I thought outsourcing the boring, time-consuming, stuff was totally unachievable.
But, this all changed when I discovered something really important about being a creator:
It’s not all that different from running a business.
And the strategies, tools, and principles that work in business can also be used to help us find success with our own creative side hustle. That’s it. That’s the secret.
The Challenges of Being a Creator
Here’s something to remember about being a creator: it’s never easy. And even when you start to make some money from your creative side hustle, things don’t magically get easier. Very often, your problems just compound:
Your passion project starts to feel like another chore you have to do. It’s no longer the exciting hobby that you originally created.Your hard work isn’t translating into growth. Regardless of how much time and energy you put into it, things are slow.You find that it takes a long time to produce and distribute new content, which is stressful when you’ve got a ton of other commitments.Your income is inconsistent, so your dream of doing this full time is still just a distant hope and feels uncertain.And despite your best efforts to face up to all these challenges (and a lot more), you live in fear that it could all come crumbling down at any moment.
Like, what if your audience loses interest in your content? Or, what if the algorithm changes and you lose all your traffic?
It’s hard being a creator.
But, it’s also a lot of fun. When you’re working on the stuff you’re passionate about, grow consistently, and make a decent amount of money along the way, being a creator is genuinely life-changing.
Part-Time Creatorpreneur
Businesses have been solving many of the same problems creators face for decades. All we need to do is explore the different ways businesses have learnt to optimise, strategise, and systematise their operations and apply what works to our own creative side hustle.
This may sound too simple. But, just take a minute to think about the similarities between businesses and creators. Like creators, businesses need to…
Improve Workflow
Constantly improve their workflow and efficiency to deliver a high quality output.
Force Multiply
Identify the force multipliers that reduce costs, boost productivity, and allow them to maintain a competitive advantage.
Build Systems
Build systems to reduce friction, increase throughput, and optimise the quality + quantity of what they produce.
Increase Cashflow
Increase their cashflow by seamlessly pricing, marketing, and selling products/services to their target audience.
Leverage
Leverage people to maximise growth and make their output sustainable in the long-term.
Build a Team
Hire a motivated and passionate team that believes in their goals, values, and mission.
Basically, your creative side hustle is a BUSINESS. And the sooner you recognise it, the easier it becomes to achieve sustainable growth, make money, and properly enjoy the process.
I admit it took me way too long to spot the connection. But there’s no reason you need to make the same mistakes I did.
This is why I created the Part-Time Creatorpreneur course.
By the end of the course…
You’ll rekindle your passion for creativity by discovering strategies (like the Hedgehog Concept) that direct your creative energy to the things that excite & inspire you.You’ll learn how to create consistent content your audience loves by building a system that removes workflow friction and delivers maximum value.You’ll understand the various monetisation options available to creators and discover how to sell your products/services using an effortless sales strategy.You’ll have a method for pricing your products/services and a seamless way to take your audience from passive consumers to active buyers.You’ll understand how to amplify your income by creating revenue streams that scale and consistently generate passive income, so you can spend more time working on the things you love.You’ll know the value of building a team as early as possible in your creative journey, and how you can leverage people to achieve your creative goals faster.And eventually you’ll have the freedom to quit your job, do this creator thing full time, and spend each day working on the creative projects that inspire you. That’s the dream, right?
What’s in the Course?
The Part-Time Creatorpreneur course is a self-paced online course, with 6+ hours of content across 40+ lessons, where you’ll learn everything there is to know about transforming your creative side-hustle into a sustainable operation that’s highly profitable, hugely scalable, and ridiculously fun.
In particular, we’ll be taking a deep dive into the principles, strategies, and tools businesses use to achieve consistent and sustainable growth, giving you a bunch of actionable + timeless insights you can use immediately to supercharge your creative projects.
Workflow
Learn how to strategise effectively and build systems for growth.
Define your creative goals.Find your niche.Identify your target audience.Analyse your competition.Build your competitive advantage.Create your plan.Know when to pivot.Learn to leverage systems for consistent creative output.Discover how to improve your systems.Cashflow
Learn how to make decent, regular, and sustainable money as a creator.
Offer incredible value to your audience.Build your sales funnel for effortless sales.Create a lead magnet to get more buyers.Decide what product or service to sell.Price your product or service appropriately.Deliver a high-quality product or service.Diversify your revenue streams to increase cashflow.Scale your revenue streams to maximise cashflow.Outflow
Learn how to outsource and find the right person for the job.
Learn why you should hire someone today.Decide if you need a freelancer or a full-time employee.Discover the best time to hire.Hire A-players for your creative business.Build a team of happy and motivated people.Manage your team efficiently and effectively.The Creator Playbook
In addition to the core course content, you’ll also have access to The Creator Playbook, which is a Notion-based workbook containing a summary of the course content and space to complete lesson-by-lesson exercises to immediately put your learning into practice.
If you prefer, you’ll also have access to complete these exercises directly on the course pages themselves using our course worksheets. That way, you can decide what works best for you.
EXTRAS
Bonus ResourcesSigning up to this course also gives you access to a few bonus resources:
Bonus Lessons – over time we’ll be adding new and updated content to the course, including exclusive interviews with other creators and bonus lessons that will help you to improve your creative business.Community – grow your creative side-hustle with other creative individuals in our exclusive Creatorpreneur community.The Creatorpreneur Newsletter – join our newsletter, where we’ll share bonus content, exclusive offers, and other valuable information for creators that you’re guaranteed to love.
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