Description

Chris Smith – The Conversion Code

Course Description

This course is based on the USA Today and Amazon bestseller, The Conversion Code. After taking this course you will increase your online lead generation and lead conversion efforts tremendously. There are 3 primary sections to the course: Section One: Capture More Leads, Section Two: Create More Appointments, Section Three: Close More Sales. There are also coaching MP3s, sales scripts and bonus content in the course like an hour keynote speech with slides, an amazing eBook and a digital poster you can print and hang in your office.

Author of The Conversion Code
Chris Smith
Chris Smith is a USA Today bestselling author and the co-founder of Curaytor, a social media, digital marketing and sales coaching company that helps businesses grow faster.In less than four years, he used the blueprint in his book, The Conversion Code, to grow Curaytor to over $12 million in annual, recurring revenue. His work has been featured in AdWeek, Forbes, Inc. and by many other publications. Prior, Chris worked for two billionaires, a near billion dollar publicly traded company and a startup that was acquired for $108 million.His first book, Peoplework, raised over $73,000 on Kickstarter, has more than 50,000 copies in circulation and received endorsements from the CEO of Zappos and Gary Vaynerchuk, who wrote the foreword.Chris is a highly sought after keynote speaker and is a perennial on the most influential people in the real estate industry lists.

Course curriculum

1
Welcome to the Course

Meet Your Instructor
2
Part 1: Capture Internet Leads

Lesson 1: Better Design = Better Internet Leads

Lesson 2: How To Turn Your Existing Website Into a Lead Generation Machine

Lesson 3: Facebook is the Internet and Provides Massive Website Traffic

Lesson 4: How To Target Quality Leads + Your Database Using Facebook Ads

Lesson 5: How To Build a Perfect Facebook Ad

Lesson 6: How To Build Landing Pages

Lesson 7: How To Optimize Content for Search Engines and Social Shares

Lead Generation Quiz
3
Part 2: Create Appointments

Lesson 1: How To Convert Internet Leads at the Highest Rate Possible

Lesson 2: How To Increase Lead Conversion By 100x

Lesson 3: How To Sequence Your Lead Follow Up Calls for Maximum Conversion

Lesson 4: Best Times and Days to Convert Internet Leads

Lesson 5: Best Technologies and Tools for Converting Internet Leads

Lesson 6: How To Turn Past Clients and Old Internet Leads Into New Sales

Lead Follow-Up Quiz
4
Part 3: Close More Sales

Lesson 1: Why You Must Use a Sales Script to Convert Web Leads

Lesson 2: The Pre Call Lead Stalk

Lesson 3: The Perfect 1st Minute of a Call with an Internet Lead

Lesson 4: The Digging Deep Technique (How to ask great questions)

Lesson 4: How To Build Trust Over the Phone with an Internet Lead

Lesson 5: Proactively Uncovering Objections

Lesson 6: The 20/20/20 Sale (Should you use a one or two-call close?)

Lesson 7: How To Start Your Sales Pitch Using the 5 Yes Technique

Lesson 8: How To Pitch an Internet Lead

Lesson 9: How To Start Your Close

Lesson 10: The Trial Close

Lesson 11: The Slot Close

Lesson 12: How To Overcome Objections

Lesson 13: How To Keep Your Appointments from Cancelling

Phone Sales Quiz
5
You Cracked The Code!

Congrats from Chris
6
Sales Coaching (MP3 Format)

Why Using a Script is a Must for Web Leads

The Perfect 1st Minute of a Call with an Internet Lead

The Digging Deep Technique (How to ask great questions)

How To Build Trust Over the Phone with an Internet Lead

Proactively Uncovering Objections

The 20/20/20 Sale (Should you use a one or two-call close?)

How To Start Your Sales Pitch Using the 5 Yes Technique

How To Pitch an Internet Lead

How To Start Your Close

The Trial Close

The Slot Close

How To Overcome Objections

How To Keep Your Appointments from Cancelling
7
Buyer and Seller Scripts

The Conversion Code Script BUYERS

The Conversion Code Script SELLERS
8
Email + SMS Templates

Email + SMS Lead Follow-Up Swipe + Send Templates
9
Bonus Content

Peoplework eBook

Peoplework Keynote Speech

Peoplework Keynote Slides

The Closers Creed Digital Poster

The Conversion Code Keynote Slides