Description
Conversionxl And Chris Mercer – The Fundamentals Of Google Tag Manager
Become great at Google Tag Manager
Master fundamentals of Google Tag Manager
Online course:
GTM for beginners
By Chris Mercer, analytics and tag management expert
Course length: 7h
Some of the companies that train their teams at CXL Institute:
This training program will give you
- A knowledge of how to use Google Tag Manager to deploy third-party tracking scripts.
- The power to set up tracking without having to rely on a developer.
- A system you can immediately use to make sure all of your tags (HotJar, Optimizely, Mixpanel, etc.) stay organized.
Introduction video
Google Tag Manager is an essential skill of any technical digital marketer or analyst
Google Tag Manager probably isn’t something that keeps you up at night, wondering where you’re falling short skillwise. But if you’re in digital marketing, maybe it should be.
Google Tag Manager is a control center for your online data
What is a tag manager, anyway?
It’s like a control center for your data. If you’re operating without a control center, you’re not getting all the value out of your data measurement and analysis.
Maybe you’ve even installed Google Tag Manager and started to play around with it, but you realized it wasn’t as intuitive as you first thought. This is common. Thing is, while some of the basics are easy to get down (setting up tags, for instance), the power of Google Tag Manager goes far beyond these things. But even with some preliminary skills, you can do some awesome things with GTM.
Have now created over ten containers for clients and seeing real results when it comes to event tracking and adding conversion pixels.
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