Description

CXL 2021

If you’re generating leads like it’s still 2015, you’re falling behind.
CXL teaches you what works today, and gets you ready for tomorrow.
Everything is changing rapidly. The average lifespan of a digital marketing tactic is 2.5 years, then the law of shitty click-throughs kicks in.
New technologies replace the old, old marketing tactics stop working, and new tactics get all the results. If you’re not continuously learning, you’re on the road to losing.
The winners are adapting, and constantly learning what works today.
Winning teams consist of T-shaped marketers
A T-shaped marketer is a person with a broad understanding of all marketing disciplines, and in-depth expertise in one or few areas.
Click to see the T-shape you’d get with us
The best marketers of today and tomorrow have deep knowledge across the full funnel—deeply versed in analytics, highly proficient in customer acquisition, well-versed in conversion optimization and A/B testing, all of it.
That’s why the best marketing teams in the world today have T-shaped talent.
This is what we focus on at CXL – giving you both knowledge in a broad array of skills, and deep ability in a few.
Not a bunch of content, but performance-focused training methods
CXL courses use training methods that are based on evidence, proven to be effective, and 100% focused on improving performance on the job.
Our teaching methodology comes from Dr. Will Thalheimer, one of the leading research experts on evidence-based and performance-focused training methods.
Will Thalhemier
Dr. Will Thalhemier
Give your team access to the best to become the best
Our approach is straightforward — every instructor needs to be the absolute best in the world at what they do.
All of our instructors are hand-picked, and carefully vetted. Often these are names the wider audience doesn’t recognize, but are revered by the industry insiders.
We seek out the best practitioners — not academics — and get them to teach their craft.
Watch your team grow and improve in real time
As a manager, you can assign which course everyone on your team should take next. You can plan out their learning road map up to 12 months in advance.
The Team Stats Overview will allow you to get a quick glimpse at how your team is improving, so you can benchmark their progress.

Here’s what you’ll get in CXL 2021