Description
Ezra Firestone – Smart Google Ads 2023
Unlock the world’s largest traffic source with Google ads.
With 6 powerful channels rolled into 1 simple platform, Google ads enable you to use full-funnel marketing campaigns to grow any business.
- Omni-channel campaigns that span 97% of the Internet
- Targeted ads for every stage of the customer journey
- Diversified traffic strategy that protects (and scales) your brand
4 Reasons It’s Time to Invest in Google Ads.
The average Facebook user spends 30–40 minutes a day on the social platform — but that same person spends 155 minutes a day surfing the web or scrolling through other social sites.
So while Facebook is our primary advertising channel and the one we recommend media buyers start with, as your business grows you want to scale across all of the places your customers spend their time.
To do this, you need to develop an omni-channel traffic strategy.
6 traffic channels in one easy-to-use platform
(plus one powerful new campaign type).
86% of people turn to at least 1 of these channels when shopping for a product. With Google ads, you can be everywhere your customers are.
Strengthen any existing ad strategy with powerful retargeting campaigns to increase bottom-of-funnel conversions.
Grow brand awareness and generate new leads with top-of-funnel Display Ads that reach 90% of all Internet users.
Build high-ROI shopping funnels and product feeds to capture more bottom-of-funnel sales for any eCommerce brand.
Combine all 6 channels into one powerful campaign type that uses AI to optimize your customer journey.
Get your branded content on a user’s customized feed with this highly targeted platform powered by machine learning.
Imagine having a 1 billion-person email list! Gmail ads land you right in the inbox and cost up to 90% less than other PPC ads.
And with Google ads, you don’t need to learn a different marketing platform for each traffic channel.
All your data flows into a single account, so you can share winning audiences cross-channel and manage all of your campaigns in one place.
And similar to Facebook’s interest targeting, you can use Google’s affinity targeting to find new customers, create “lookalike” audiences and scale winning campaigns.
Looking for new ways to scale? YouTube is the perfect secondary channel.
At Smart Marketer, we went from spending $0 on YouTube ads to generating $779,335 in just 6 months — all from cold traffic!
After Facebook, there’s no other ad platform that can match YouTube’s huge reach, high engagement, and detailed targeting options. Simply put, it’s the ideal secondary channel to pair with your existing traffic campaigns.
Now, we even have months when YouTube beats Facebook in spend and CPA!
That’s because YouTube is much more than cat videos — it’s become a major shopping channel with over 2 billion users. 80% of shoppers say they use YouTube when making a purchase decision.
Course Curriculum
In Smart Google Ads, you get 8 modules with 91 videos that combine in-depth strategy and step-by-step tutorials to help you leverage the wide-reaching power of Google.
Module 8 Using Google for Full Funnel Marketing
Meet Your Instructors
Bretty Curry
CEO, OMG Commerce
First and foremost, Brett’s passion is helping eCommerce companies grow their businesses through creative marketing efforts.
And as the CEO of OMG Commerce, Brett has played a key role in scaling some of the fastest-growing eCommerce companies today — like BOOM! by Cindy Joseph, Native deodorant, and Smarty Pants vitamins — with $100 million in yearly ad spend and 108 active clients.
He’s a repeat presenter at top industry events like Traffic & Conversion Summit, IRCE, eCommerce All-Stars, Content & Commerce, SMMW, and MDMC. Brett is also the author of The Ultimate Guide to Google Shopping, and he hosts the eCommerce Evolution, a podcast centered on accelerating growth for eCommerce.
Sale page: https://smartmarketer.com/smart-google-ads/
Archive: https://archive.ph/JufJC
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