Jake Knapp – Design Sprint Masterclass

Learn everything you need to start running your own Design Sprints with confidence

The official Design Sprint course from AJ&Smart and Jake Knapp!

The toolkit that teaches you not just the Design Sprint process, but the art of running (and selling!) stress-free Sprints with confidence and success.

The Official Design Sprint Masterclass includes everything you need to start running Sprints in a matter of days…

• 70+ videos that take you through every step of the Design Sprint process
• Actual resources, slide decks and checklists that we use at AJ&Smart when running Sprints with our clients
• Access to a hyper-engaged community of Sprinters that can support you on your learning journey
• Access to regular coaching calls (lead by senior AJ&Smart Sprint team members, and occasionally Jake Knapp himself!)
• Access to updates and new resource additions whenever we add them (you can rest assured that you’ll always be learning the most up-to-date version of the Sprint with us!)

By taking this course you’ll be a Certified AJ&Smart Design Sprint Facilitator – we issue a signed certificate upon completion (signed by us and Jake Knapp!)

The survey conducted among the Design Sprint Masterclass alumni shows higher work satisfaction and increased revenue for course participants:

• 92% of Design Sprint Masterclass graduates enjoy their work more after learning the Sprint
• 94% are confident that knowing the Design Sprint will further their career
• 47% of the graduates have earned an additional $10,000 to $50,000 after taking the course (13% surveyed grads have added between $50,000 and $100,000!)

Course Curriculum

Getting started

• Start here!
• History of the Design Sprint with Jake Knapp (33:17)

Resources to get you started

• Sprint Preparation Guide
• Facilitator’s Slide Deck (Powerpoint, PDF & Keynote)
• Facilitator’s Daily Checklist

Before the Sprint

• Introduction (3:22)
• What is a design sprint? (10:46)
• What problems should you solve in a Sprint? (2:39)
• How to choose the right people for the Sprint team (4:29)
• Preparation & research before Monday (6:56)
• Materials (6:56)
• Common Questions & Pitfalls (4:44)

Day 1 – Alignment & Solution Sketching (team workshop)

• Introduction (1:16)
• Kickoff (setting the scene) (0:48)
• Expert Interviews (7:14)
• Expert Interviews: An Update! (3:46)
• Finding the Most Important Challenges (HMW Voting) (4:17)
• Long Term Goal & Sprint Questions (12:45)
• How Might We vs. Can We Questions (3:20)
• Drawing the Map & Choosing the Target (12:00)
• Lightning Demos (7:00)
• Concept Sketching (in 4 parts) (16:00)
• Common Questions & Pitfalls (10:13)

Day 2 – Deciding and Storyboarding (team workshop)

• Introduction (1:30)
• Concept Voting (7:32)
• Solution Presentation (5:15)
• Straw Poll & Decider Vote (5:59)
• User Test Flow (pre-storyboarding exercise) (10:47)
• Drawing the Storyboard (7:50)
• Common Questions & Pitfalls (7:28)

Day 3 – Prototyping

• Introduction (0:53)
• Prioritising Key Screens from the Storyboard (1:00)
• Delegating and Assigning Tasks (2:17)
• Tools and Techniques (3:28)
• Non-Digital Prototypes (2:31)
• Common Questions & Pitfalls (8:54)

Day 4 – User Testing

• Introduction (0:44)
• Recruiting User Testers (4:58)
• Qualifying User Testers (4:07)
• Scheduling the Tests (3:31)
• Preparing for the interviews (2:23)
• Tools and Setup (2:03)
• Conducting the Interviews (4:07)
• Common Questions & Pitfalls (5:26)

After the Sprint

• Introduction (1:58)
• Summarising the Results (2:51)
• Checking-back (Following Up) (1:21)
• Common Questions & Pitfalls (7:53)

The Iteration Sprint

• Why do an Iteration Sprint? (1:02)
• How the Iteration Sprint Works (2:54)
• Common Questions & Pitfalls (6:07)

Downloadable Resources

• Sales Pitch Creation Guide
• On-boarding the client – Email template
• User Tester Recruitment Guide
• User Tester Recruitment – Email sample
• Delivery Summary Template

Advanced Facilitation

• Introduction (1:04)
• Setting Expectations (4:12)
• Showing Examples (2:00)
• Dealing with Skeptics and Trouble Makers (6:12)
• Staying on Time (2:15)
• How to Choose the Right Number of Dots (4:23)
• Maintaining the Groups Energy Levels (3:11)
• Common Questions & Pitfalls (5:19)

Q&A with Jake Knapp

• Can you use the Sprint for complex enterprise products? (4:29)
• What if your team comes to the Sprint with pre-conceived assumptions instead of user research (6:59)
• How do you deal with people who are very protective of their ideas? (5:50)
• Do you have to be experienced and/or charming to be a good facilitator? (3:20)
• What if the client already has an idea of what they want to prototype when they come to the Sprint? (3:29)
• Can you use Design Sprints for Marketing campaigns? (3:43)

Live Q&A’s (Optional)

• Selection of LIVE Q&As

BONUS: How to convince your team (or client) to do a Design Sprint

• BONUS: AJ&Smarts sales process (5:12)
• BONUS: Lightning Decision Jam
• BONUS: A new program for business owners & CEOs!

Insights from Jake Knapp

• Sprint Story: Slack (5:57)
• Sprint Story: Savioke (14:49)

Congratulations! You’re Done!

• Congratulations and thank you from AJ&Smart (3:04)
• CONGRATS from Jake Knapp *NEW* (3:38)
• How do I get a certificate, and what do I do with my life now?!