Description
Jenna Kutcher – The Instagram Lab
Say hello to
BRING ALL THIS KNOW-HOW INTO YOUR INSTA FEED:
If you’ve ever felt like a tiny fish in a giant sea, (Hi! You’re welcome here!) this one’s for you. Quit scratching your head over the catch words ‘aesthetic’, ‘curation’, and ‘branding’! I’ll teach you how to create a visual brand on Instagram and how to know what images to pick to post.
First, we’re diving into the definition of a TRUE brand and my step-by-step process to positioning yourself on Instagram as an expert in your industry.
Next, you’ll learn my special ABCDQ Formula so you can hone your voice and vision, and ensure each post has a purpose in serving your audience.
Get ready to unlock the mystery of attracting your dream community by standing out beyond what you do or what you sell, through owning who you are.
What to Post
MODULE 01
Now that you have an idea and the ability to brainstorm what types of imagery you plan to use and plan to incorporate into your feed, let’s talk about how to write captions that support, story-tell, and ultimately convert your audience… because popular doesn’t pay the bills.
In this module, I’ll give you my go-to tips to write captions that invite engagement and turn your followers into engaged, long-lasting fans. You’ll get your hands on my tried and true tools that will help you beat the algorithm and craft captions that carry your voice to EVERYONE that’s supposed to hear it!
By the end, you will understand where social media plays a role in your overall marketing strategy so that you can remove the pressure to always have *thee perfect thing* to say and, instead, focus on creatively serving your community in a way that is authentic to YOU and your brand. Zero spammy posts, no more sounding like you’re trying too hard!
What to Say
MODULE 02
Planning your posts does NOT have to take the fun out of the app. In fact, it can (and will) give you more freedom. I’ll equip you with our exact content-planning process so that you never open the app and wonder “what the heck am I going to post about today?” Save time, save yourself frustration, and build out your plan.
I’ll walk you through how I plan a week’s worth of content in under an hour so you can focus more on engaging than endless creating (a surefire way to beat the algorithm).
You’ll learn how to speak with the voice of a true brand and not just a business through how you post, when you show up, and what you want to say.
Plus, we’ll explore how you can quickly plan not just the image but the caption, hashtag, posting time and more so that every week you know your content is ready for you to simply publish, interact, and have freakin’ fun!
How to Plan Your Posts
MODULE 03
What good is all of this strategy if it’s not actually leading you towards more sales and growing your biz? It’s time to talk about the end game of Instagram and how to actually convert your followers into true (i.e. paying) clients.
Instagram? It’s the handshake, but when you extend invitations for your followers to connect with you and become clients, you’re on your way to adding to your precious bottom line.
I’ll share my 6 favorite ways to invite followers off of the app and what to do once they RSVP “yes” to your invitation to give them a memorable experience with you.
You’ll also learn the perfect mix of storytelling and pitching so that you can stop cringing when you share what you do!
Convert Followers to Clients
MODULE 04
Ever bought a program about social media that was outdated within a couple of months? Yeah. That’s not this one. I’m constantly updating with whatever new changes hit the platform, so you’re always on the cutting edge of the app.
PLUS, My Platform-Specific Deep Dive Trainings
DEEP DIVE MODULES
The How to Write the Perfect Instagram Bio Training that will have you clear on what to say up top of your feed so that people understand why they should stick around.
The debate-ending criteria for determining if you should have ONE account or two—one for both personal and business—so you can decide what your followers need to see to believe you, to like you, and to follow you.
The unexpected Business vs. Personal Account opinion I have, and how to decide what raises the desire-factor for whatever you’re selling (“should I separate myself from my brand … or AM I my brand?” <– decoded).
My Instagram Stories Method—plus 4 confidence-boosting bonus hacks—to start feeling comfy and more open to using stories regularly.
The 3 Golden Questions for Hashtag Use—make sure you know WHY you’re slapping up the hashtags you are … before you copy/paste whatever list you’ve got planned out.
Learn How to Pin Your Instagram Posts to Pinterest because your content shouldn’t live and die within a handful of hours (especially with all that genius you pour into it)! Pinterest is the place to show off your content, even your Instagram Stories, for a longer shelf life!
Instagram Ads 101, where I show you types of ads you can run and give you a ball-park of what to spend while you’re testing.
The Getting Started with Influencer Marketing Training, because I’ve worked REALLY hard to make sure that when I get paid 6-figures a year just in sponsored content, it’s in a way that serves my audience. I’ll tell you how I do that here.
My Ideal Client Identification System will show you how to hone your brand voice to speak directly to the kind of people you want to see in your online community. A voice that welcomes a diverse community, lets people know what you’re about boldly and clearly, and attracts the people who will want to learn from and with you!
02
How to Get Started with Video
01
MEET YOUR VIP INSTRUCTORS
Learn from the Pros
Reinvigorate the way you serve your audience with the dynamic creativity that goes into creating your own Reels, IGTV, stories and Instagram lives! Learn how to stay consistent, pick up best practices for when to create what, and a step-by-step video creation flow! Plus, a video toolbox with apps, tools, and video inspo for DIY to get you started stress-free!
Instagram Reels
Join Julianna, our go-to Instagram Reels expert, to learn how to utilize and create Instagram Reels to connect with your audience. Plan, record, edit, and share your Reels in a way that feels authentic to you! Drive results and be seen by a wider audience! Learn how to easily create Reels that engage, convert, and invite community growth in a fun and creative way!
Instagram is prioritizing the most engaging types of content… which just happens to be video. And that’s why I’m joining forces with my gal pals and Reel + video geniuses, Natasha and Julianna! We’re your official IG coaches. Get ready for deep dives into everything you need to know to branch out and bound forward!
Meet: Natasha
Meet: Julianna
Learn how video humanizes your brand which builds authority in your industry and relationships with your followers.
Understand why video is a multi-sensory experience with your brand which can help you connect deeper with your community.
Harness the power of gaining confidence with video, staying consistent, and get your hands on hacks that yield results.
Understand where video lives on IG, best practices for when to create where, and step-by-step video creation flow.
Get a walkthrough of Natasha’s video toolbox where she shares apps and tools for DIY video content.
Feeling stuck? We’re sharing how to find the best video content inspiration to inspire you the next time you hit record.
A step-by-step tutorial on how to create your first Reel and the simple set up you’ll need.
Get your hands on a strategic approach that covers what to say, where to find inspiration, and how to create a Reel.
Unpack the formula to know how to create Reels that connect and convert so you can record with confidence.
Discover how to know what content is trending and how to use it to your advantage.
Learn how to connect with your audience through Reels and the strategies to convert and invite engagement.
Watch as Julianna creates Reels live so you can be inspired and take action on creating your own.
— AMA MCKINLEY
“I’ve been working a little at my strategy every day, and I’m blown away by how much I’ve learned, and all of the new clarity I’ve gained through new strategy. The JK5 Brainstorming helped me so deeply, in that it gave me a deeper grounding + understanding…I feel stronger + clearer about [choosing] to take on this course and the journey of brand building. The Instagram Lab really, truly is an amazingly built course. I’m thankful!!”
“One week in, and I already feel less fumbly…”
— CHELSEA EKBERG
“Your class and strategies hold! I made a goal to have 2,000 followers by the end of the year. WELL, I hit that goal in July instead!! 
I am hoping to maybe even hit 3,000 by the end of the year as my new target! I am so grateful for the content you continue to give out and the strategies you have helped me grasp.”
“I hit that goal in July instead!! ”
The moment you join, you get instant access to all the modules, the deep dives, and all of the updates I throw in when the platform shifts gears on anything.
As you start putting your learnings to use, you can hop into our private community to dish out questions, gather feedback and inspiration, and learn from other current and past students. Nothing like an extra pair of eyes… and yes, mine will be there to help you too!
The Instagram Lab arms you with a no-fluff, clear and easily actionable system so you can work it while you learn it. Show off what matters most—you, your brand, and your message, all while converting followers into an engaged community and paying clients.
Let’s Talk Extras…
BECAUSE I LOVE A CHERRY ON TOP
Bonus!
The Editing and Scheduling Bonus Suite: From my favorite feed planning tool, to editing your photos for a consistent feed, I’ll show you my exact process.
1 Month of Feed Content Roadmap: Quit stressing about what to say next. I’m handing over 30 ideas of editorial calendar planning content to take the guesswork out of coming up with something to talk about. All you need to do is pick out a pic and type up a caption.
Membership in the private Facebook group: Get ready—our learning community is 12k entrepreneurs strong, all there for Instagram motivation, troubleshooting, and ongoing support. Major confidence boost in here!
Here’s what you can expect in the new book Jenna Kutcher – The Instagram Lab
Reviews
There are no reviews yet.