Julian Cole – Planning Dirty Academy

Progress to a leadership role in strategy with the Planning Dirty Academy.

The BIG-T Strategist model gives you a:

• Strong foundation in the strategy craft with 9 modules
• BIG-T modules (Diplomacy, Management and Selling Strategy) that elevate you to leadership

The Academy includes lifetime access to;

• 80+ video lessons
• Private Facebook Group (700+ members)
• Private mentorship groups
• Access to Julian Cole

Planning Dirty Academy Modules & Lessons

Strategy Fundamentals

• What is strategy?
• Writing a strategy
• Different types of strategy
• Managing Downtime
• Short Sharp Strategy
• Who’s Who In Agencies
• Strategy In Under An Hour
• Helpful Strategy Resources

Research

• Kick Off Questions
• Strategy Scrapbook
• Art of Interviewing Clients
• Evaluating Data Sources
• Validating Problems/Insights

Insights

• What are insights?
• Insights vs. observations
• Flipping Insights
• Polishing Insights
• Adding Tension

Creative Briefing

• How to write a creative brief
• Sacred Six Brief Template
• GET-TO-BY Brief
• Tactical Briefs
• Single Minded Proposition
• Biggest Mistakes With Creative Briefing
• Giving Creative Feedback
• Tips for Briefing Remotely

Brand Strategy

• What is Brand Strategy?
• Brand Frameworks
• Brand Benefit Ladders
• Brand Architecture
• Brand Archetypes

Comms Planning

• What is Comms Planning?
• Consumer Journey Tools
• Consumer Journey Mapping
• Comms Framework
• Comms Planning Questions
• Tactical Briefing
• Articulating An Idea
• Idea Formula
• Building Out An Execution
• Campaign Ecosystem
• Content Strategy (Annual)
• Framework Factory
• Innovation Checklist
• Blueprints

Advertising Effectiveness

• How Advertising Works
• Cogs of Marketing Effectiveness
• Mental And Physical Availability
• Distinctive Assets
• Category Entry Points
• ESOV
• Different Types of Measurement
• Creating a KPI Framework

Business Strategy

• SWOT Analysis
• Reading a Financial Report
• Proactive Strategy
• Growth Matrix

Professional Development

• Transitioning Into Strategy
• Strategy Confidence
• How To Get A Raise
• Creating Your Pitch
• Strategy Portfolio Website

Management

• Managing Planners
• Strategist Interview Questions
• Setting Up A Strategy Department
• Setting Up A Strategy Department Vision
• Scoping Strategy
• Being Strategy About Resourcing

Diplomacy

• Politics 101
• Designing Decks
• Writing Short Sharp Strategy
• Writing Presentations
• How To Work With Creatives
• How To Work With Media Agencies
• Giving Creative Feedback

Selling Strategy

• Scoping Strategy
• Being Strategic About Strategy
• Proactive Strategy
• RICK Sales Model
• How Agencies Make Money
• Strategy Sales Models (Coming Soon)