Description
Kaye Putnam – Brand New Brand
How Brand New Brand Works
The 4 Foundational Forces
Week 1 / Brand Character & Credibility
» Personality: Leverage your brand archetype to stand out from the competition and to create a brand that’s true to you.
» Point of View: A distinctive brand requires a distinctive point of view. We’ll define yours so you can pinpoint your most impactful message and movement.
» Brand Enemies: I’ll teach you my method to decide what is on your “Not To Do” list so that your brand doesn’t go off-track.
» Credibility: Gather your proof points that’ll have your clients opening up their wallets without hesitation.
Week 2 / Brand Commitment & Context
» Brand Fundamentals: Define exactly what you are selling with certainty.
» Tactical Goals: Determine how you’ll recoup your investment (time & money) in your brand.
» Ideal Clients: This isn’t your grandma’s customer avatar exercise. We’ll get deep inside the minds of your perfect clients/customers.
» Different, Not Better: Survey the market to figure out exactly where your brand fits in and stands out.
Week 3 / Messaging
» Tone & Voice: Learn to craft and communicate your distinctive brand voice using words that compel your ideal clients to buy.
» Tagline & Bios: Once we understand how to communicate as your brand, we’ll create “client-facing” blurbs – like your tagline and bio
» Naming: We’ll create memorable and need-to-have-it names for your business, products, and more.
» Stories & Content: Your brand’s stories help sell your brand, your message, and your point of view. We’ll work on creating your unique stories that you’ll tell over and over.
Week 4 / Brand Visuals
» Typography: Choose a pairing of fonts to communicate your brand personality.
» Colors: We’ll cover several techniques to (finally!) decide on your signature color scheme using psychology and meaning.
» Logo: Your logo is a first impression and a mark of consistency. I’ll teach you easy ways to do it yourself, or guidelines for hiring out the work.
» Patterns & Shape: To build more texture and visual meaning into your brand, patterns and shapes provide meaning and context.
» Images: We’ll talk about personal brand portraits and choosing stock images to represent your brand.
Week 5 / Live Your Brand
» Presence: Define exactly how you’ll look and sound on each of your brand platforms.
» Branded Website: I’ll give you my best tips for translating your brand on your website so you’ll be ready to transition from strategy to implementation seamlessly.
» Visibility: Create your unique brand visibility plan for content creation & social media marketing.
» Action Plan: We’ll outline your exact next steps so you aren’t left guessing at what to do next.
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