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Ken Calhoun – Writing Adwords

Copywriting How-To Secrets to Help You Write Stunningly Profitable Google Adwords Campaigns…
Hidden Techniques for Boosting Your Adwords to Pull Sizzling Sales, Instantly..!
“Get Better Sales Results from Your Google Adwords Campaigns By Swiping the Top Insider Secrets
for Writing Profit-Pulling Successful Ads…You’ll Learn How To Write Better Ads That Pull More Sales in this Powerful, Step by Step Video…!”

You’ll Learn Exactly What To Write In Your Google Ads So You Can Get a 0.7 – 1.5% CTR Improvement and Better Sales At Your Site From
Qualified Buying Traffic – All Explained Step by Step Using Successful Google Ad Case Studies in this Comprehensive, Easy to Use DVD Course…

October 12th, 2004
From Ken Calhoun

Dear Google Adwords Advertiser,

Are you frustrated that your current Google AdWords campaigns aren’t getting enough clicks or sales as you’d like? You’re not alone — mine used to be the same way, years ago when I first started out. The secret to sales success?

You’ve gotta learn the savvy, streetwise techniques I reveal for writing high-energy, compelling Google ads that drive buying traffic to your site (plus how to beat the crap outta your competitors’ ads)… it’s fun (and profitable!) once you learn how….I should know, I make a six figure income with what I’ve learned – and you can, too:

Let me show you the ‘mechanics’ of how to write high-selling adwords campaigns, using tested, successful adwords – here’s how you can write better adwords that pull more sales, explained step by simple step – guaranteed…:

What I’m about to divulge to you today can make an instant improvement in your site’s sales conversions (as well as cut your adwords expenses dramatically!), as I expose my top copywriting secrets in this sizzling new 118-minute DVD adwords copywriting video course:

Here’s what this is all about:
My name is Ken Calhoun. I run 6-figure selling websites, and you may have seen me featured on some of the internet’s top marketing sites, by Corey Rudl, Michel Fortin and others…

And I’ve discovered (through months of expensive testing and trial-and-error adwords placements) an easy-to-use step by step process that can quickly help improve your campaigns’ sales results quickly, once you learn my top sales tips…

Check out these jaw-dropping ad tactics, revealed exclusively in this new DVD:

• How to use astonishingly strong Google Adwords copywriting numbers tactics (using numbers in your adwords will improve your clickthroughs and sales — in this special section you learn exactly what to do – and what mistakes to avoid!)
• “Do it yourself” (DIY) vs “Do it For Me” (DFM)adwords copy: See How To write ads that pitch differently to your visitor traffic for maximum sales to each type of customer, using actual case study examples that’ll blow you away (and give you the exact tips you need to improve your ads now!)

• An easy-to-follow process for advanced copywriting split testing your adwords campaigns (and it’s not what you think – it’s an amazingly profitable tip that your competitors don’t know about – but you soon will!);
• The secrets needed to quickly optimize how you word your ads differently from your competition, to make your prospects excited about your site before they click (this makes them hungry to buy before they hit your site);

Hey, Do Your Google Adwords Ads Make Your Prospects YAWN?
Not Getting High Sales Yet, Like I Do?
Grab This DVD Course And Instantly Wake Up Your Google Ads…!

• “7 Costly Mistakes to Avoid” in your adwords campaigns (and this relates to exactly how to write your ads for maximum impact and sales, not just simple campaign management and bidding newbie stuff);
• Advanced adwords strategies, the secrets that SEO consultants don’t reveal to you (but I’m about to!)… and more…

• Targeted CTR Copywriting (tm) explained in video, you’ll see the step by step process that’s crucial to helping you write different categories of adwords that target specific niches for your site’s visitors.

• And it’s so much better than simple camtasia/flash online videos – you can WATCH and LEARN using your DVD player on Your Television Set, not hunched over a pc screen (though you can do that as well if you wish)… So You’ll Learn FASTER and REMEMBER What to do, easier!

As you’re about to see, this “Writing Adwords Secrets” DVD course is so much more powerful than the simple “how to run google campaigns and use keywords” type of rehashed ebooks you’ve seen out there ..

You get my top ‘big money plays’, as I explode onscreen for you all of the specific words and strategies you need to help you know what to say and how to say it to drive a frenzied wave of buying clicks through to your site. It really works – guaranteed.

Learn how to write adwords for: a) Opt-In Lead Generation b) 1-Shot Quickie Sales and c) Writing Adwords for Backend Sales…and you get much, much more!

FACT: I make over $102,000 each year on my sites and have “cracked the code” for creating copywriting hooks that can pump up your CTR and sales conversion rates like gangbusters. And you’ll learn what I know, after using this DVD course…

“You’ll Learn How YOU, Too, Can Duplicate My Stunning Success to Grab Your Share of CTR Adwords Traffic
(PLUS Even do it on a Budget, Beating Your Competitors)…!”

The secret lies within creating a handful of tightly targeted, specially created adwords that use specific words, phrases and numbers that get the right clicks to your site from qualified traffic — the ones that will actually buy from your site.

There are dozens of “tricks” for crafting well-pitched ads that stand out from the crowd and generate curiousity (and a click from a qualified prospect!) every day…

And I’m about to teach you all of them (Keep reading.)

In fact, I’m going to reveal my best copywriting tactics to you, as you peek over my shoulder in this innovative, high-selling DVD Adwords Copywriting Video Course!

You’ll get a whopping 2 full hours (all the tips I could safely pack onto one dynamite DVD!) of my best, professional copywriting tactics that actually work, on actual campaigns I’m running right now! At this point you may be asking yourself…

Can this Copywriting DVD Video Course Really Improve the Sales Results from Your Adwords Campaigns?
YES! You Get a Complete Video “How To” Guide for
Writing Successful High-Selling Adwords for Your Site!

Here’s just a taste of what you’re about to learn:

• Why the secrets that separate successful adwords campaign writing are actually so simple you can learn them in under 2 hours!
• Which specific words and phrases you can use to instantly leapfrog your ads above your competitors’ (since google rewards relevancy, take advantage of these hidden words and profit like a king!)
• The #1 mistake most google advertisers make when they write adwords campaigns! (Hint: It’s what you’re probably leaving out, the 3 “secret ingredients” that ensure you get highly qualified buying traffic)
• How to take your current adwords campaign and “make it over” using 2 quick techniques that’ll give your CTRs a quick lift (once you see what you’ve been doing wrong, you can correct it easily!)
• Why the simple writing secrets of winning adwords campaigns are the easiest part of copywriting to learn… even though they can add as much as 1.7% to your CTR and a whopping 7% to your sales conversions!
• How to use the jaw-dropping power of regional copywriting to sell better to your site visitors from the US, Canada and the UK! (You’ll kick yourself for not realizing how to do this simple trick sooner – make quick fixes!)
• Which words to use for backend sales that bring repeat visitors to your site like lemmings jumping over a cliff (this helps guarantee you’ll have long term repeat visitors that are eager to come back and buy your latest offerings – mega-powerful sales stuff!)

Take a look at what a few other lucky marketers have had to say so far, about the “sneak preview video” they’ve seen from this massive video ad copy course already:

Best part: This works fast….No nonsense. Stop wasting your time on mediocre campaigns, frustrated that you’re not getting qualified buying traffic to your site, and that your ads are ho-hum, causing a “so what” reaction from your jaded visitors.

All you need, really, is to watch me work wonders on writing sizzling pro adwords
copy for 118 minutes. And then see the difference in clicks….and sales!

And then “practice” rewriting your ads using what you’ve been taught for all
of 25minutes or so (about the time it takes to drive to the corner supermarket for
a bag ofgroceries). Making your small (but powerful!) changes to your Google ads.

Result of these quick and simple adwords copy changes: Immediate jumps in your ad CTR percentages, breathtaking sales imporovements, and better performing ads, that put sizzling buyers’ traffic into your site, in a hurry!

Even better…all these new copywriting ad skills will help you INSTANTLY put
new sizzle into your ad campaigns. And your new adwords writing skills won’t
EVER LEAVE you. Put them to work creating profit-pulling, attention grabbing
adwords campaigns for life.

Take me, for example: Using what you’ll be learning, the same exact techniques, my CTRs for my current campaigns consistently range between 2.1% and 3.4%, and I sell over $102,000 each year with the help of my adwords campaigns.

… See what Craig, one webmaster, raves…he’s gonna watch it before writing every ad!:

You’ll discover the specific, step by secrets for how I did this, explained in crystal-
clear video how-to lessons so you can put these amazing techniques to work for
yourself, grabbing new profits from your site.

Google Adwords Myths Exploded… And How to Save
Real Money With Better-Crafted Adwords, Instantly…!

According to traditional internet marketing wisdom (from what I’ve seen out there so far!), I should be running ads for hundreds of keywords to get these kinds of results, that I’m getting right now in my CTRs and sales. Hogwash.

By using the simple secrets (the very same ones you’re about to learn) of writing more powerful, specific, compelling and tightly-targeted Adwords campaigns, I’m able to instantly zoom ahead of my competitors, grabbing massive CTRs from highly targeted buyers. And I do it by bidding on less than 50 keywords in each of my campaigns.

Hey! – It’s all in how you pitch it that gets buying traffic! Not blindly advertising on hundreds of keywords that get zero clicks, trying to scrounge like a dog in the street for leftover secondary click traffic . Skip that crap. Who has time for bidding on hundreds of obscure keywords that together produce less than 3-5% of all related traffic anyways? That’s plain stupid. Besides, it just doesn’t work. Instead, grab a faster way to sales….

The road to profitable adwords success is “how to make your Adwords shine like a supernova in the most competitive top keywords and stand out” to sizzle, to grab traffic, that works. And I’m gonna show you how it all works, using successful copywriting tactics in this astonishingly candid (and sales-creating!) DVD course.

Bidding into positions 6-8 is terrific. Don’t overpay for top-3 spots. Just write killer ads for the bottom spots on the first page and your sales (and clickthroughs) will rock. And you’re going to see it laid out for you on this DVD Adwords Copywriting Course, narrated and explained step by step, revealing advanced secrets while keeping it simple and to the point, like this:

You’ll Soon Be Writing Kick-Ass Google Ads that Create Lightning-Fast CTR and Sales Conversions Faster Than
an F-15 Fighter Plane Roaring Over Baghdad, Once
You Discover Exactly How to Craft Killer Adwords Campaigns…!
And that means… you only have to pay attention to the specific WORDS you write in your ads. And no, it’s not hard. It’s extremely easy, in fact. Once you know the secrets of
what types of brief phrases, numbers and more to include in your Adwords that will grab attention and compel a click through … and then a sale…!

So imagine this: Dust off your current Google ads. Launch a couple of hot new test campaigns, using what you’ll be learning in this sizzling DVD copywriting course…and think about ONE THING – better click traffic! The way I teach you tasty new copywriting tips for adwords, you’ll be confidently upgrading your ads (while paying less per click!) using sensational new copy tactics, explained step by step.

It is, in fact, going to be the biggest “Ah-ha!”experience you’ll ever have when it comes to writing high-selling, high CTR-ranked Google adwords campaigns.

Here’s what it can do for you:
The easiest answer, and most candid, is simply that you get access to the actual, proven, test results from current, real campaigns we’ve ran for a variety of products and market niches. No theory, no intro level fluff.

This is killer stuff – player material from a hugely successful marketer who has made his living exclusively on the internet since ’99. Now I spill the beans in these amazing new videos, so you can see how to do it, too…

And the Best Part Is, You Don’t Have to Be An Experienced Copywriter or Sales Maniac to Get Eye-Popping RESULTS…!

Let’s face it, not everybody’s an ace copywriter – it’s tough work! In fact, it took me years of testing and practice (and superb coaching help from Fortin and Carlton) to help me get to where I’m at now….

The Good News is, you don’t have to be a veteran salesletter-writer to make this powerful system work for you. I’ve loaded it with my best killer “how to’s”, using a bunch of easy-to use examples – you get ace copywriting tips explained using practical examples…and more importantly, you’ll see the brilliant thought processes and “mechanics” tips behind each adwords copy tactic, revealed to you in simple step by step video lessons…

But it’s not me telling you just “use this word here, that word there”… it’s far, far more… You’ll get literally dozens of tips with how to strategize your copywriting based on what kind of market you have, what type of pitch works best, and more…

Just One of the Over 73 Tips You’ll Learn Can Easily Help You Improve Your CTRs and Sales, And Even Avoid Making 4 Common Mistakes In Adwords That Most Marketers Make!

And no it has nothing to do with keyword relevancy! (If I hear that phrase one more time I’m gonna puke. Let’s get down and dirty, to the hardcore “how to sell” copywriting tactics that classic marketers like myself use, to drive tons of sales to your site!).

Since getting and keeping happy customers is half the battle, you’ll learn how important backend sales (later sales for similar products) are, and how to pitch to them using adwords. Other Dan Kennedy fans like me are gonna love this stuff!

All juicy, hot sales-grabbing secrets that will have your site traffic (and sales conversions) working overtime like a Vegas stripper trying to stuff another twenty dollar bill into her garter belt she got from a drooling guy who’s drinking a cold brewski…

Speaking of which, you’ll love the “vivid words” unfair tactics section (I use this to leave my competitors in the dust), where you’ll learn how to paint vivid mental images in your adwords that create a compelling “call to click through”…!

And as a bonus, you even get current adwords actual updated campaign results in our exclusive members’ forum, which you get a full year’s access to (see below for details, no subscription needed, it’s all included!).

You’re about to get access to the tips that have cost me tens of thousands of dollars to learn. Now you may know how to get started with Adwords, but do you know how to make a six-figure income with it? Let’s see how….

It’s just that simple. Even professional copywriters find it interesting and easy to follow:

Learning how to target the google adword campaign tool, (once you know the secrets!) can help you sell thousands. But you’ve gotta be a sharpshooter. How?

Stop trying hit-and-miss strategies and keywords that nobody clicks on (or overpaying for popular generic keywords)…

Instead, learn exactly what to do to help improve your sales conversion rate and write irresistible ads that ensure you get quality clicks….the key is in your copywriting pitch…

Unlike outdated or hard-to-apply to the internet books & vague courses out there (many of which are years out of date), or makeover videos that don’t show anything about copywriting specifically for Google Adwords campaigns…

You’ll be shown exactly what to do, step by step, as you look over my shoulder while I write actual Google Adwords Campaigns and update existing ones (see the 3 Case Study Video Chapters on the DVD!)..

You’ll learn exactly how to create killer adwords campaigns using real-world examples from a guy who’s making his living exclusively off the internet using his own copywriting — that’s me (see my www.daytradinguniversity.com site for proof) — and you’ll learn how I do it, in specific, comprehensive detail, made easy!

I would’ve given thousands of dollars (well ok, $700 or so, the price of a couple of hours of consulting support from a top copywriter) for these “lessons learned” from the trenches back when I was learning the ropes – now you can get inside my head and learn all the techniques needed to generate explosive internet sales, explained clearly so you can follow along and grab your piece of profitable sales traffic for yourself, instantly! ..

Packed with dozens of immediate, easy-to-use tips and tricks, feast your eyes on what you’ll be devouring in this powerful new adwords video copywriting course:

Learn which specific phrases generate the best CTRs as you get access to the actual Adwords campaign test results, revealed to you so you can use these phrases in your own campaigns!

Watch your sales take off once you learn how to use our exclusive 3-Day Adwords Dynamic Test Cycle (ADCS) strategy (which can help boost your CTR by as much as 3.1%!)…

Discover the “killer secrets” of advanced Google adwords advertising that can literally decimate your competitors’ budgets, while grabbing fat, juicy profits for your site …you’ll be laughing all the way to the bank after you see how it’s done!

See it all come together in a professional 3-part Video Case Study using actual CTRs and campaign results — and steal the concepts I share to help your site literally creak under the weight of all the new sales traffic and sales orders you’ll be getting …once you learn and use the secrets this campaign reveals!

Get 12-month access to our exclusive members-only forum, where we’ll update the strategies so they always stay fresh and relevant to the current month and quarter in which you’re running your campaigns – no subscription needed! (limited time offer, we’re going to pull this valuable bonus as soon as our first 125 members are registered!)

Watch Top Adwords Secrets Revealed in Two Sizzling Turbocharged Step by Step “Must Get” Hours of Video Google Adwords Copywriting Strategy Lessons…!
The “Writing Adwords” DVD Video Copywriting Course ™
Will Help You Achieve the Sales Results You’re Looking For – Guaranteed!

Spending money on advertising is a difficult decision — in fact there’s specific times of the year where I pull my ads completely (or at least cut the daily budget by 75% or more!) Why is this?

Because my test results reveal that different “sales cycles” exist for different niches – for example the holiday season December 15th through January 7th is completely dead for my trading business, so I don’t advertise during that timeframe at all (I just do promos to my opt-in house email list). But it’s a hot time for other seasonal products…

In case you’re wondering, yes I personally wrote all the sales copy for this smoking-hot salesletter myself, during a 1-week timeframe in early September, 2004. Now you can learn how to write like this too, for your Google Adwords campaigns. It sells – I have the bank account to prove it!

You’ll learn exactly how to develop a more dynamic, intelligent (and sales-pulling!) approach to copywriting for your adwords campaigns, all illustrated and explained in easy to use, step by step video lessons. It’s simple, yet powerful once you understand the secrets behind smart writing your adwords for maximum impact toget the sale!

Learn how to write your Google ads to pull better sales conversions as you watch this new introductory set of three video clips – you’ll pick up useful new tips for how to “brainstorm” your choice of traffic-pulling hot ad copy for your adwords campaigns … (more to come!)…

This lifetime skill you’re about to add to your toolkit will help ensure higher sales and clicks for your campaigns, and I’m so sure you’ll make at least 12x your money back within 90 days or I insist you return the DVD to me for a complete refund, no questions asked.

Here’s An Inside Look at What This Unique Approach to Google Adwords Copywriting Is Guaranteed to Do For YOU!

• Just think – how much is it worth to you to be able to turn on instant traffic, that’s qualified and ready to buy, using carefully chosen fast-selling adwords campaigns that drive qualified buyers to your site?

• And now imagine your campaigns starting to finally pay off! In cold, hard cash – as your visitors start to buy. Because now you know the secrets, of how to write adwords that target the right people!

You’ll Learn How to Avoid the Common (and Expensive!) Adwords Blunders That 97% of Adwords Marketers Make, Plus Competitive New Strategies to Help You Write Better Adwords to Pull More Sales Traffic, Instantly!

You’ll find tips and juicy sales-grabbing techniques illustrated for you step by step so that you can put your Adwords Campaign into high gear, today!

And I’m going to prove it to you…

Here’s the deal:
I could talk your ear off about how amazing this stuff is, and how fast the advanced copywriting tactics you’ll be seeing on the DVD will improve your CTRs and your sales.

But I know you better than that. I know you won’t really believe me.. until you see it all for yourself.

Well…I could invite you to see me at one of my upcoming sold-out $2495-a-seat copywriting seminars. OR you could call me on the phone and pony up my whopping $675/hour consulting rate…. but I’m not accepting new clients.

So I’ve arranged the next best thing:
I’ve produced a professional step-by-step DVD packed with a whopping 118 full minutes (that’s nearly 2 amazing hours’ worth!) of my very best exclusive Google adwords copywriting how-to’s and secrets, explained one at a time for you. Use ’em, swipe the ideas for your own ads and make a bundle.

What you’ll get is a new DVD course package (plus extra downloadable video bonuses). There’s12 fast-paced, comprehensive video training chapters that explain everything you need to know to change your adwords campaigns (using advanced copywriting hooks and phrases!) quickly and easily.

Doesn’t matter how your CTRs look right now. In less time than it takes to get dressed and drive to the bank and back, you’ll have everything you need to write credible, persuasive, attention-getting adwords campaigns. Take a few days to experiemnt and test your newly-created ads…and then write the best-selling Google Adwords ads in your life.

Sounds good, huh?

You don’t even have to trust me on this. You can take ONE FULL YEAR to decide, too. Use what I show you in your next years’ worth of Adwords campaigns. If…at any time in the next 12 months, and for any reason (or for no reason at all)…you feel this isn’t working for you…just return the DVD package. I’ll rush you every penny of your purchase price PLUS 10 bucks out of my own pocket. NO QUESTIONS ASKED. No hassles either. I’m an honest businessman, and I’m treating you the way I’d want to be treated – fair enough?

Frankly, I’ve seen too many weak info-products out there myself, so I understand any potential skeptics in the house. However, I’m equally certain that after you get your copy of this thoughtful, professionally developed DVD, packed with proven strategies, and actually use what you’re learning to improve your ads, you’ll want to keep it handy to help you promote your sites via Google adwords, as your ads pull qualified traffic into your site month after sizzling month…. You’ll love this course!