Laura Belgray – Inbox Hero

In this easy-to-digest guide, you’ll learn how to..

• Be more concise
• Clear out all the “verbal bubble wrap” that’s burying your powerful message
• Paint vivid pictures with your words
• Create tantalizing cliffhangers within your emails
• Stop impatient, speedy, skimming eyeballs
• Get a hurried reader to willingly go back and re-read more carefully
• Speak commandingly without being pushy
• Leverage simple formatting tricks that grab the reader’s eye (and brain)
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• Give CTAs extra urgency (hint: it’s all about the specifics – see the Supergoodie Silverlake email)
• Reverse-engineer an email you love and replicate its success – without actually copying
• Get buyers jumping at a high-ticket offer in under 26 words
• Get subscribers who “never write back to anyone” to write back to YOU – and why that matters
• Warm up readers to any promotion, even one that wouldn’t naturally be “on brand” for you
• Weave in powerful social proof without seeming like a braggy blowhard

In this 2-hour video training, you’ll learn:

• The Art of The Start: How to jump into a story so we’re gripped from the get-go
• The seamless segue: How to get from your story to the sell without feeling like you’re awkwardly jamming them together
• Concrete details: the magic element that turns words into pictures. But how much to pack in and what to leave out? We’ll cover that, too
• Rhythm changes. (See what I did there?)
• “How do I use dialogue and spoken lines?” ME: I’ve got you.
• Humor, or which words add the yuk yuks
• Length. How long is too long?
• The difference between a “who cares” anecdote and a real story
• How to make a story “email appropriate”
• Who the story should be about when it’s in an email. You, the writer? The reader? Your purebred cockapoo, Roger?