Description
Mike Cooch – Content Blitzkrieg
Easily create a content plan to build your brand, create first-position relationships, and sell more!
Your Instructor
Mike Cooch, is a “serial entrepreneur” who generates 6-7 big ideas before breakfast (conservative estimate) each day.
Mike has a Texas-sized passion for entrepreneurship. He has founded successful, seven-figure businesses in technology services, agency services, publishing, and ecommerce (and flopped on a variety of attempts as well…keepin’ it real!).
His businesses have been named to the INC Magazine List of Fastest-Growing Companies three years in a row, and were also nominated as a Best Place to Work in their respective cities.
He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 24 years running – go Beavers!), where he has been a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business’, and a BS in Finance from Colorado State University.
He has three amazing children, is an avid skier, hiker and traveler, and is his adopted hometown of San Diego.
Course Curriculum
- Welcome from Mike Cooch (2:46)
- Register for the ‘Office Hours’ Calls
- Content Blitzkrieg System Overview (35:47)
- Update to the Frameworks (9:33)
- A Walkthrough of My Content Blitzkrieg Workflow (18:05)
- Idea Generation Prompts
- Origin Story Framework
- Purpose Story Framework
- Positioning Story Framework
- Transformation Story Framework
- The Leverage Selling Storytelling Structure
- Common FAQ’s to Address in Your Content
- Universal Objections Reference
- Headline + Subject Line Writing Guide
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