Description
Nicola Moors – Brand Voice Buddy
NAIL YOUR CLIENTS’ PERSONALITY AND VOICE, EVERY TIME
Hear the sweet sound of client’s raving: “Your copy sounds just like me”
“I want to offer voice guides as a service…”
Spoiler Alert!
Finger bumps. Jumping up and down. Singing ‘We are the champions’.
There is no other Super Bowl. This will be your reaction to what you hear “This copy sounds just like me” Your client.
Trust me, I’ve been there many times over.
There’s no better feeling when a client LOVES your copy because you sound like them.
YOU’RE CONVINCED THAT LEARNING VOICE WILL HELP YOU:
- Easy way to charge premium rates
- Book clients faster (and get repeat jobs without having to ask).
- You can feel confident sharing your Google Doc
BUT I HEAR YOU STRESSING…
- What’s the process to actually capture someone else’s brand voice?
- How can I make an asset people actually use?
- What is a brand voice guide?
- How can I convince my clients that a consistent brand voice is powerful?
THERE’S A BRAND VOICE INFORMATION BLACK HOLE LEAVING YOU CONFUSED, FRUSTRATED, AND STUCK
But when you search Facebook, Google, and your Slack groups for these answers…
This information is confusing and contradictory.
It is like confetti being thrown around the Internet by meaningless brand archetypes.
Clients describe their voice like ‘cheeky, friendly, and nice’.
What is the difference between tone, voice and messaging? FORGET IT.
The thing is your clients don’t care about brand voice
(but it’s actually the solution they need)
- What your clients tell you:
- “This copywriter doesn’t sound like me”
- They need a consistent brand voice.
They say:
- “Our copy sounds inconsistent”
- They require a brand voice guide.
They will say:
“How do we stand out from our competitors?”
They need a brand voice that is unique and persuasive.
You see the pattern?
My friend, you get to save the day with your MacBook Air. You’ll also get cold cash.
It is essential to cultivate a compelling and consistent brand voice. This will ensure that you communicate with your audience consistently and create a memorable brand.
Here’s what you can expect in the new book Nicola Moors – Brand Voice Buddy
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