Ramit Sethi – Behind The Sales Email

For the first time ever, get a behind-the-scenes look at this Power Trio of proven sales emails we use in every product launch.

Introducing…

Behind the Sales Email gives you a behind-the-scenes look at The Power Trio of proven, authentic sales emails we use in every product launch.

This isn’t a bloated, fluffy lecture about copywriting. It’s a focused, personal demonstration of how I write three of the most effective sales emails in our toolset.

The Big Reveal

Effortlessly introduce your product so people are itching to learn more

The Free Taste

Grab the attention of your readers and get them to try your product

The Last Chance

Move people to buy — without sounding pushy or salesy

The Behind the Sales Email course includes 4 videos that SHOW you exactly how we create this Power Trio of authentic sales emails. Follow along, step by step, as we write, edit, and perfect real sales emails that pulled in $379,643.

This is not a PDF on sales tips. It’s not a “paint-by-numbers” template. You can find that anywhere.

We wanted to go deeper and let you shadow us through the entire sales email process. Imagine how much you will learn by watching me create 6-figure sales emails — right in front of you.

You’ll get our Power Trio of emails, and you’ll get to watch me create them, with real copy that was used in a successful launch.

Video 1

The Big Reveal:
How to write an engaging sales email

What you’ll learn

• The fast way to outline a sales email (we start every email this way)
• How should you edit an email — even if you’re the one who wrote it?
• Improve the opening of any email with the Telepathy Technique
• Why Side Note Syndrome will kill your emails and how to avoid it
• See the hidden framework behind a smooth and compelling product introduction

Video 2

The Transition:
How to go from engagement to sales without sounding awkward

What you’ll learn

• How to know the right moment to start selling — and when to stop
• Which parts of your sales emails can you pull verbatim from your sales pages?
• Multiple proven ways to transition between sections of an email
• The 5-second test that protects you from ever sending inauthentic or awkward copy
• The final section we add to every sales email

Video 3

The Free Taste:
How to use a “Story Bank” to write more intriguing sales emails

What you’ll learn

• The email “sin” that’s much worse than coming off as salesy or scammy

• When and how to get meta

• What is the #1 thing all readers want? (Without this, you won’t sell anything)

• How to create a “Story Bank” that will cut 90% of the work out of your sales emails

• How to pick the best story for any email

Video 4

The Last Chance Email:
How to get readers to buy now without sounding pushy

What you’ll learn

• How much revenue a strong Last Chance email can bring in
• How you can crack people’s default behavior — procrastination
• How can you sell — directly — and still be friendly and authentic?
• What is the best sequence for a smooth, powerful sales email?
• What it really means to sound authentic (and the extra step we take to guarantee all of our emails hit this mark)
• The “Us vs Them” Technique and the critical moment to use it

Behind The Sales Email is for you if…

• You’re ready and willing to put in the time to apply the lessons in this course to your business
• You have a product or service to sell, you’ve tried writing sales emails on your own, but you’re not satisfied with your results

• You’re ready to go beyond cookie-cutter templates and scammy sales hacks

• You want to learn how to sell authentically — from someone who has written thousands of sales emails and whose writing you trust and enjoy

• You’re in it for the long-haul: that means working smarter — and harder — to build your business and grow your audience

If you’re ready, I can show you how to write authentic sales emails you can use for your business — again and again.