Name: Shradha Sharma - The Startup Course
SKU: Z4950C83996
Availability: InStock

Description

Shradha Sharma – The Startup Course

THE UP COURSE

Session 1: What it takes to be an entrepreneur and why to become an entrepreneur.

Session 2: The up mindset and the difference between an employee mindset and an entrepreneur mindset.

Session 3: The different approaches to come up with ideas and the essential questions you should ask.

Session 4: Why validating your idea is essential (and how to validate your idea without breaking the bank).

Session 5: How to brand and position your up in the market and capture the attention of your audience.

Session 6: Why you need to build an MVP first, how to build your MVP in the right way, and how to collect feedback about your MVP.

Session 7: Proven methods to get your first 100 and 1,000 customers.

Session 8: Answers to the most critical questions about the early stages of building a up.

Session 9: Different pricing strategies and psychological pricing tactics you can use to get more sales and revenue.

Session 10: When to scale, conditions to consider before scaling up, and the different steps to scaling your business.

Session 11: How funding works, and different ways of raising money.

Session 12: Financial forecasting and preparing your pitch deck for potential investors.

Session 13: When to hire, how to identify the right candidates, and how to manage the team to achieve great results.

Session 14: Marketing for ups and how it differs from marketing other types of businesses.

Session 15: Why understanding your potential customers is critical for your success, and how to build your customer persona.

Session 16: How to gain trust by applying different principles of persuasion and influence.

Session 17: How to approach marketing and sales for B2C, B2B, and enterprise businesses.

Session 18: Why branding is essential for a business or up, and how to position and build your up brand.

Session 19: Inbound marketing concepts and tactics that can help you grow your customer base above and beyond 1,000 customers.

Session 20: Outbound marketing concepts, and how to use to the pull-advertising tactic to reach your audience and turn them into customers.

Session 21: How to leverage integrated marketing and get 10x more results.

Session 22: Marketing metrics you should track and measure to understand your up’s growth.

Session 23: Different business structures (along with their pros and cons) and adhering to the legal compliance requirements.

Session 24: How to create work/life balance and maintain your physical and mental wellness.

Your Instructor

Shradha Sharma

Shradha Sharma is the Founder & CEO at Yourstory. She is amongst the most prominent thought leaders in the Indian up ecosystem and has earned many accolades which include being featured in LinkedIn’s top 3 online influencers in India & Fortune magazine’s ‘40 under 40’ list of powerful Indians.

Course Curriculum

The up Course

Introduction to the Course & Instructors (5:29)
Session 1 – Before We Begin (15:05)
Session 2 – The up Mindset (16:54)
Session 3 – Coming up with the Right Ideas (18:55)
Session 4 – Idea Validation (16:35)
Bonus Video: Interview with Naveen Tewari, Founder & CEO of InMobi (28:30)
Session 5 – Branding & Positioning (16:05)
Session 6 – How to Build to an MVP (16:33)
Session 7 – Getting Your First 1000 Customers (16:08)
Session 8 – Minimum Viable Business (12:16)
Bonus Video: Interview with Amit Gupta, Co-Founder & CEO of Yulu (34:05)
Session 9 – Pricing (14:15)
Session 10 – Scaling Your up (16:43)
Session 11 – Funding Your up (17:07)
Session 12 – How to Prepare for up Funding (12:11)
Session 13 – Hiring for Your up (13:49)
Bonus Video: Interview with Hari T N, Head of HR at BigBasket (38:27)
Session 14 – Marketing for ups (12:27)
Session 15 – Understanding Your Customers (12:36)
Session 16 – Targeting & Trust (12:40)
Session 17 – Marketing for B2C, B2B & Enterprise (12:05)
Bonus Video: Interview with Udaan Co-Founders – Sujeet Kumar, Amod Malviya and Vaibhav Gupta (29:30)
Session 18 – Branding for ups (10:25)
Session 19 – Inbound Marketing (12:38)
Session 20 – Outbound Marketing (12:17)
Bonus Video: Interview with Virendra Gupta, Founder & CEO of DailyHunt (14:27)
Session 21 – Integrated Digital Marketing (13:00)
Session 22 – Marketing Metrics (12:35)
Session 23 – Business Structures & Compliance (13:26)
Session 24 – Personal Growth (12:44)
Bonus Video: Interview with Kunal Shah, Founder & CEO of Cred (27:08)