Module 1

Buyer Persona

Buyer Persona: what it is, how to create it, how to use it

The difference between Target Audience and Buyer Persona

How to discover pain points, wants and needs.

Mistakes when creating your Buyer Persona

The importance of Buyer Personas for Social Media

Examples of Buyer Personas

Module 2

Copywriting for Social Media

Social Media Copywriting Tips

How to get to know your customers

How to create effective marketing copy that sells

Product features and benefits

Copywriting Formulas

Humor and Competitive Copywriting

How to master CTAs

Module 3

Intro to Ads

Introduction to Social Media Advertising

How to maximize your potential with paid advertising

The importance of Data analysis

How to use paid Ads to your advantage

Module 4

Content Types/Ideas

How to come up with different types of content and create a good content strategy

How to create your content strategy, when you don’t have inspiration or ideas

Why a content strategy is a must

Module 5

Branding on Social Media

What is “On Brand”?

Social Media Branding Strategies

Establish social media branding guidelines for your business

Building Brand Identity & Trust through Social Media

Module 6

SocialBee Intro

How to create a consistent posting schedule

Balanced content categories

Best practices for posting on Social Media

How to repurpose your content, save time, and win readers

How to do all these in the SocialBee Platform

Module 7

Social Media Toolkit

Create and collaborate on visuals with Xara

Learn to automate everything with Zapier

How to use URL shorteners to track and convert

Other essential tools you need in your toolkit

Additional special offers on some of these tools

Module 8

Intro to Freelancing

How to become a successful freelancer

How to decrease risks & be successful as a freelancer

What nobody told you about freelancing

Blue oceans and what should you do about Free Work

Best strategies to help you jump into the startup world