• Discover a clear and practical way to test business ideas
• Create a shared language for testing in your organization
• Systematically de-risk new business ideas
• Avoid the risk of costly failures
• Pairs with the Business Model and Value Proposition Canvases

Module 1
Introduction to Testing
Upgrade your mindset from executing business plans to de-risking business ideas
Become familiar with a systematic testing process
Discover the importance of testing systematically, whether in startups or established organizations

Module 2
Hypotheses
Ask yourself, what needs to be true for your business idea to work and capture them as testable hypotheses?
Prioritize and refine hypotheses, and set yourself up for testing success

Module 3
Experiment
Choose the right experiment, for the budget you have, and the type of hypothesis you’re testing
Design experiments that produce strong evidence

Module 4
Learn
Capture evidence in an efficient manner as you collect it
Draw useful insights from a mix of qualitative and quantitative data

Module 5
Take Action
Apply four types of action to progress your business idea: collect more evidence, move to the next important hypothesis, pivot or kill your idea.

Module 6
Manage
Use the Progress Board to track who’s doing what
Use the Innovation Scorecard to quantify how much risk you’ve reduced

Module 7
Present
Use the pitch template to tell a story about what you’ve learned and suggest a path forward for your idea