We’ve all seen that guy who tries too hard.
He swings, but misses.
You know who I’m talking about.
Maybe it’s the guy who shows up in a When everyone else is wearing jeans, suit. a T
Or maybe it’s the dude who thinks he’s nailing every trend when he’s really just embarrassing himself.
It could be the guy who lets his wife pick his clothes for him and it’s real easy to tell because he ends up looking too “cute” Like an Instagram boyfriend.
What about the man who believes wearing bolder or more colors is key?
We all know someone, or maybe even more. a Few people are as lucky as that.
Maybe you’ve been that guy.
But in an attempt of looking like you’re trying too hard, you play it safe.
You don’t buy or wear clothes that look good.
Instead, you focus on those that you’re sure don’t look bad.

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However, somewhere in your mind, you know that you could be doing better.
You know you’re not putting your best foot forward.
You know that looking safe reinforces the idea that you are safe – so you don’t take risks and other people don’t take chances on you either.
The first impression you make is the most important. “I’m average” and it bugs you because you’re not average.
You’re not a Nameless faces in a crowd.
You’re someone worth knowing – someone worth respecting.
There’s a Dissonance between who and what you are inside and outside.
If you’re like most guys, you bury it and tell yourself that appearances don’t matter, that you shouldn’t judge a book by its cover, or you don’t really care how you look.
But it happens every now and again a while – when you’re giving a Presentation, going out a date, or even the few times you’re forced to by new clothes and you’re frustrated in the store because you hate shopping.
This is when the dissonance comes back up and you admit that you want to look better.
You don’t want to look like the try hard but you’re sick of looking safe, complacent, and average too.
Maybe you’re feeling that right now.
Do you lie to your self again and push that frustration back in the corner of your head?
Oder do you take action?
What can you do if you want to make a change?
What if I told you that it’s incredibly easy for a Great confidence is a hallmark of a man-Style when building.
That looking great and feeling great have nothing to do with how formal your clothes are, knowing what the latest trend is, or wearing things that scream for everyone else’s attention.
What if we just knew? a There are a few things that can make you look better in jeans: your body, personality, and environment. a T-shirt and sneakers are more common than the majority of men. a suit?
That shopping doesn’t have to be painful and frustrating but can be effective and easy?
Imagine if your dissonance was not hidden and your appearance worked subtly against your willpower. Instead, it could work for you and make you feel every day is your own.
Imagine if you could look and feel better.
I know that sounds like it’s all reward and no risk, that it’s too simple and there’s some catch.
After all, if it’s possible, why isn’t everyone else doing it?
Why aren’t you already doing it?
The reality is that men who have that simple, confidence building style don’t work any harder at it than you do.
They don’t primp and preen and worry about messing up their hair.
They don’t spend all their money on clothes or all their time in the morning thinking about what to wear.
They don’t shop any more frequently than you do (even if they do enjoy it more when they do).
The only difference between them and you, is they know what they’re doing.
You can learn the basics of great style.
Once you are familiar with them, you can use them anywhere, anytime.
It isn’t about knowing which colors look great this season, it’s about knowing what works for you.
And once you know that, you’ll have the confidence that comes with a Great appearances not only over the next few weeks but for the entire next few decades.
Because although styles can change, the basic principles are timeless.
And Once you know those, you’ll never dress poorly again.
This is why I’ve created Dress Like a Man
It’s a program that takes everything I’ve taught in presentations, with groups, and with 1-on-1 clients in the past decade. This is how it boils down to a These are some key principles that can be applied to anyone, anywhere.
Here’s what you’ll find inside
Part 1: Appearance & Masculinity – Help developing the proper mindset in regards to how you view your clothing and appearance.
Part 2: The Science of Style. A breakdown of the objective variables of style, including color, pattern and fit.
Part 3: The Staples-The simple items that make it easy a Complete wardrobe with tips and tricks on how to wear it well.
Part 4: Style as storytelling – Four universal stories that men love, historical examples and tips for telling your story with your clothes

Here’s what you’ll get in Tanner Guzy – Dress Like a Man

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