Tarzan Kay – Email Empire

A complete A-Z course for email marketers, from choosing the right software to closing the deal
This is everything I’ve learned writing hundreds of emails for clients—welcome sequences, sales sequences, webinar show-up sequences, you-name-it-I-wrote-it sequences.
I’ve used these strategies in my own business to generate endless leads for my copywriting services, win Marie Forleo’s “Because You’re Awesome” award for my B-School promotion, AND Copy Hackers’ Email Copywriting Challenge.
This in your invitation to take your place on the throne
Sure, you’ll learn simple email hacks you can start using right away to improve open rates and get the clicks.
But more importantly, you’ll figure out what’s standing in your way as you enter email marketing territory, work through your icky sticky mental blocks, and come out swingin’ as empress (or emperor) of your realm.
The end result: Your own private kingdom of loyal subscribers who obsess over your emails and buy all your stuff
Picture yourself reigning supreme, in a world where…

• When you need to drum up some cash, you send 1 email to your list and boom! New clients flood in.
• You’re 100% cool taking time off to build your online program, because you have a captive audience waiting to buy it.
• Instead of scraping for clients and customers by competing on price, you charge a premium for your services, and have people ready to hand you their credit cards.
• You know exactly what kind of offer your subscribers need, and how to sell it to them (because they told you in their own words!)

Here’s What’s Included:

• MODULE 1: JUST START. PERIOD.
• The sticky & persistent myths that are keeping you from actually emailing your list on the regular
• The free software too many entrepreneurs are using (it’s massively slowing the growth of your empire!)
• The 1 question you must be able to answer if you’re ever going to get to your email marketing off the ground
• A simple website page that’s a proven “cure” for writer’s block
• MODULE 2: ANATOMY CLASS
• A little-known email secret that can as much as double your open rate in the next five minutes!
• Why personalizing your emails with your subscriber’s name can weaken your response (plus the easier thing you can do instead)
• The show-stopper welcome email that automatically segments new subscribers
• A stealth way to use stories in email without triggering the what’s-in-it-for-me response!
• MODULE 3: SHUT UP & DANCE WRITE
• The ultra-common mental blocks you probably don’t even know you have (plus concrete ways to work through them…no meditating required!)
• A fancy (but so easy!) way to “segment” your subscribers, so you’re automatically collecting information about them, and sending nothing but super-relevant content
• A secret way (almost nobody uses) to cut w-a-y down on unsubscribes
• My #1 fave trick for NEVER again starting an email with nothing more than a blinking cursor
• MODULE 4: EMAILS THAT SELL
• How to stick out like a sore thumb, even in crazy-competitive and super-saturated markets!
• How to use the principles of persuasion…without feeling like the emperor of sleaziness
• An extremely powerful way to motivate your subscribers to take out their credit cards — and flock to you, your business and your products!
• How to build in scarcity and urgency, even if your offer is evergreen
• The #1 mistake entrepreneurs make in a sales sequence (hint: it’s the reason Gary Vee wrote Jab Jab Jab Right Hook, and I promise it’s not what you think)
• BONUS 1: Welcome Sequence Mastery Mini-Training
  This is a program inside a program. In this bonus audio/video training, you’ll get…
• A bonus training featuring 3 Simple Formats For Welcome Emails That Woo Your Subscribers (While You Sip Tea and Watch Netflix Focus on Getting More Done)
• Pre-recorded Q&A call all about welcome sequences, and how to use them in your business so they actually make you money!
• An over-the-shoulder tutorial just for ConvertKit users on segmenting and tagging new subscribers (this is helpful even if you don’t use ConvertKit!)
• BONUS 2: The Opt-in Idea Vault 15 Awesome Freebie Ideas
  We don’t cover opt-ins in this program, and I didn’t want to leave you hanging.
• So I brought in a guest expert, Prerna Malik, in to help you create an attractive opt-in for your future subscribers/buyers.
• Create highly desirable bait content for your subscribers
• Swipe Prerna’s copy, so you don’t have to hire a copywriter to make your stuff sound awesome!
• BONUS 3: Live Q&A Calls
  …where I answer EVERY. SINGLE. QUESTION., no matter how trivial.
• Move past your fears + uncertainties by hearing from others and learning what they’re doing
• Get huge clarity on what you’re learning, and how you can use email to build your online empire
• Air your dirty laundry (i.e. your mental blocks), so we can myth-bust that shiz together