Whizbang – Retail Mastery System 2.0

Attention Retail Store Owners: Whether you’re new to retail or if you’ve got decades of experience running your own business, you know that you’ve got to step up your game if you want to thrive.

We can help. Introducing…

Then reality sets in: Retail is HARD! On average, one retail business fails every 12 minutes in the U.S. alone. And even if you’re not struggling… success may feel out of reach.

You’re probably working longer hours than you anticipated and your profit margins may not be as high as you wanted them to be.

And getting customers to come in the door… well, if that was your only challenge, you’d consider yourself lucky.

If you want to be successful you have to master eleven essential skills including:

• Marketing your business to get new customers (and get your existing customers to come back over and over again!). Foot traffic is critical in retail. If they don’t come, they don’t buy. Marketing is what connects you to your customers and their cash. If you figure this part out a lot of other things can start to fall in place, like …
• Finding, hiringand training the right staff (they’re essential to your success!). Your employees are the ones standing face to face with your customers and bringing – or failing to bring – money into your store.
• Managing your operationsso your store runs on rails (even when you’re not in the store to crack the whip). Having the right policies, procedures, and forms in place will save you an enormous amount of time, energy, and headaches.
• Managing your inventory(without overbuying or running out of bestsellers). Spending the right amount on the right merchandise has a big impact on the amount on the bottom line. This is critical to putting more of your cash in the bank rather than having it sit on your shelves.
• All the financial stuff(even if you don’t love math or have a degree in accounting). The fact of the matter is you must understand your balance sheets, P&L statements, and cash flow… so that you’re not flying blind and running your business by the seat of your pants.

All in addition to eating, sleeping, and spending time with your family!

No matter what you sell, where you live, or how much money you started with – you must understand these essential retail skills. And put them to work in your business.

A passion for your product and a talent in one or two of these areas can get you started, but it’s simply not enough to create a super-successful, long-term business.

You have to know how to implement ALL ELEVEN of these critical retail skills.

If you don’t… then you are on the fastest track to burnout, fatigue, frustration or even closing your doors for good.

You may already be feeling it. You may find yourself hunched over your computer late at night to organize your finances, or skipping breakfast because you’ve got to hurry and open the store. You may be stressed out about how to increase your profit margin or how to hire and train a much-needed employee.

And if you continue to put off mastering these eleven skills and hope the pieces of the puzzle will somehow magically fall together… Nothing is going to change. You’re not going to see the kind of success you deserve unless you take action.

You can do it the easy way or the hard way.

The fast way or the slow way

The right way or the wrong way.

Trying to figure it out all by yourself is flat out exhausting. Which is why you need the Retail Mastery System…

All the work has been done for you. The Retail Mastery System is the easiest, fastest, and best way to grasp the ELEVEN Critical Retail Skills:

• Staff Development(Hire, manage, and lead your team)
• Marketing(Drive tons of customers into your store)
• Digital Marketing(Leverage the power of the internet to attract more customers)
• Customer Service(Create a customer-focused culture in your store)
• Selling(Increase sales and improve service)
• Store Operations(Make your store run on rails, even if you’re not around)
• Visual Merchandising(Design and display to sell more merchandise)
• Inventory Management(Buy smart to put more money in the bank)
• Assortment Planning(Pick the right products to keep your customers buying)
• Financial Management(Understand basic retail math and financial reports)
• Personal Business Skills(Get more done and have more fun)

Just picture yourself having the ideas, information, and inspiration you need to grow your business all at your fingertips.

Think about what it would be like to have the answers handed to you by someone who’s been there and been super successful.

That’s what the Retail Mastery System will provide for you.

Originally launched in 2008 and newly updated for 2017, the Retail Mastery System is the single most comprehensive resource for retail store owners on the market.

We’ve tackled each of the 11 Critical Retail Skills and created a module dedicated to coaching you through each one with…

• Video lessons with retail experts, Bob and Susan Negen, that will show you the tried & true solutions to the most common retail challenges….
• Audio tracks from each lesson so you can listen in your car or on your phone…
• Sample forms, checklists, templates, and spreadsheets to help you solve all your back-office challenges…
• Recommended resources to help you get the most out of your education with us…
• And complete books on each topic delivered both physically and electronically so you can take notes and highlight the most important parts…

Here’s what you’ll discover in each of the 11 modules:

Essential Retail Skill #1: Marketing

One client increased his sales by $109,000 with just one single idea from this module. Find out how you can quickly duplicate his promotion – the ACTUAL LETTERS he used to get these amazing results are included.

You’ll learn…

• How to stop wasting money on ads that don’t work, PLUS you’ll discover the secret to big time returns on all of your marketing efforts.(This information alone will be worth thousands of dollars to you!).
• 12 proven methods that will bring new customers into your storeon a regular basis… Our clients have used these strategies in urban, suburban, and rural areas with great success.
• A step-by-step Marketing Plan Strategythat our clients have used to drive their sales through the roof over and over again
• And so much more…

Essential Retail Skill #2: Selling

Your employees are in charge of every single customer transaction that happens in your store. And when you train them to be a customer-focused sales superhero, you will put immediate profit into your cash register.

You’ll learn…

• The non-negotiable steps to a great retail saleand how to make them happen in your store.
• The major paradigm shift retailers must make to become tremendously successful at sellingand how to create this shift for your own store.
• How to master the most powerful wordsyou can use to explore customer needs and make more sales.
• The secret to add-on sales and how to effortlessly increase average sale and add profit to your bottom line.
• And so much more…

Essential Retail Skill #3: Assortment Planning

Planning your best assortment is a constantly evolving process. It’s always a work in progress. What was the right stuff last season, last year, or ten years ago is probably not the right stuff today. It sounds so basic, but the implications for your success are huge.

You’ll learn…

• How to get deals that will save you moneyand strengthen your relationships with your vendors at the same time.
• The 8 key concepts of assortment planningand how to implement them in your store.
• How to create your store’s merchandising philosophy and why it’s important to have one.
• The most important reportsyou should run, review, and analyze weekly. These reports will reveal exactly what merchandise your customer is hoping to find on your shelves when they come shopping.
• And so much more…

Essential Retail Skill #4: Staff Development

A motivated and engaged staff is the Holy Grail of retail. Without a team of retail superstars, your customers are not getting the service they deserve and you’re missing out on tons of cash.

You’ll learn…

• How you can create a team environment to get your staff working together harder than ever.
• The method to make the right hire every timewith our exclusive interview process. Discover how to see below the surface using our techniques.
• The secret to writing help-wanted ads that attract great people– and it all starts with creating your ideal employee profile (don’t worry, we’ll show you how to do that, too!).
• The best way to improve employee performance(and reward high-performing staff) that’s easy to implement and actually welcomed by employees.
• And so much more…

Essential Retail Skill #5: Inventory Management

If you had a crystal ball, you could use it to see precisely what your customers will buy so you’re ordering only the right amount of the right stuff at the right time. We’ll show you how your POS system can be that crystal ball.

You’ll learn…

• How an Open Buy System will allow you to buy less, sell more, reduce clearance markdowns and build your profit margins.
• Our 5-Point Structuring System to create an optimally efficient department structure. Plus, learn exactly how to use it in your store.
• The insider way to expertly plan your annual sales using our Proven 7 Step Process.
• How to minimize markdowns and decrease the impact on the health of your business
• And so much more…

Essential Retail Skill #6: Visual Merchandising

Browsers can be easily turned to buyers if you understand that Visual Merchandising is nothing more and nothing less than the in-store marketing of your products. It’s not just about making merchandise pretty or interesting it is about making it pretty and interesting so your customer is eager to buy.

You’ll learn…

• The 5 Critical Elements of Visual Merchandising and what difference they will make in the way your store looks and sells.
• Why your overall brand image is the foundation of all your Visual Merchandising and will influence every other decision you make.
• How the right signs become silent salespeople and add a lot of dollars to your bottom line with no effort from you.
• The basic rules of effective in-store display (and what you need to know about displaying your merchandise the right way).
• How to entice customers into your store with appealing, dramatic window displays.
• And so much more…

Essential Retail Skill #7: Customer Service

Create an amazing customer experience and you’ll have loyal customers for life. Get it wrong and all bets are off. We’ll help you get it right so you keep growing.

You’ll learn…